{"id":31012,"date":"2018-11-13T12:00:00","date_gmt":"2018-11-13T12:00:00","guid":{"rendered":"https:\/\/fr.cryptonews.com\/?p=31012"},"modified":"2023-06-26T11:06:40","modified_gmt":"2023-06-26T11:06:40","slug":"podcast-21-millions-le-poulet-blockchain-de-carrefour-va-t-i-2302","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/exclusives\/podcast-21-millions-le-poulet-blockchain-de-carrefour-va-t-i-2302\/","title":{"rendered":"Podcast \u00ab\u00a021 millions\u00a0\u00bb: Le poulet blockchain de Carrefour va-t-il r\u00e9volutionner la tra\u00e7abilit\u00e9 alimentaire ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><sub>Photo: iStock \/ Asia-Pacific Images Studio<\/sub><\/p><p>Dans ce nouvel &eacute;pisode du <a href=\"https:\/\/cryptonews.com\/fr\/exclusives\/21-millions-le-crypto-podcast-francophone-2112\/\">podcast \u00ab\u00a0crypto-p&eacute;dago\u00a0\u00bb 21 millions<\/a>, le journaliste <b>Gr&eacute;gory Raymond<\/b> re&ccedil;oit <b>Emmanuel Delerm<\/b>, le directeur du programme blockchain chez Carrefour. <\/p><p>R&eacute;sum&eacute; issu du podcast: \u00ab\u00a0Depuis mars, le g&eacute;ant de la distribution fait beaucoup parler de lui avec sa blockchain du poulet. Avec un simple smartphone, le client est en capacit&eacute; de v&eacute;rifier toutes les &eacute;tapes qui ont men&eacute; la volaille jusque dans les rayons. Certains, et surtout Carrefour, assurent que &ccedil;a va r&eacute;volutionner la tra&ccedil;abilit&eacute; alimentaire. D&rsquo;autres, plus sceptiques, estiment que le groupe privil&eacute;gie une approche marketing et que son poulet blockchain ne change pas grand chose.<\/p><p>Nous allons voir avec Emmanuel Delerm comment son syst&egrave;me fonctionne. Et surtout ce qu&rsquo;il apporte &agrave; sa cible finale, le sacro-saint consommateur, qui ne demande qu&rsquo;une chose : savoir ce qu&rsquo;il mange.<\/p><p>Emmanuel Delerm nous parlera &eacute;galement de l&rsquo;adh&eacute;sion de Carrefour au programme IBM Food Trust dont l&rsquo;ambition est ni plus ni moins de cr&eacute;er un standard mondial de tra&ccedil;abilit&eacute; alimentaire. Le tout rendu possible, par un mot fourre-tout et assez bankable en ce moment : la blockchain\u00a0\u00bb.<\/p><p><b>&Eacute;pisode 9 &#8211; Le poulet blockchain de Carrefour va-t-il r&eacute;volutionner la tra&ccedil;abilit&eacute; alimentaire ?<\/b><\/p><div class=\"raw-html-embed\"><iframe width=\"100%\" height=\"300\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" class=\"lazyload\" data-src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/527086893&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\"><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"<p>Photo: iStock \/ Asia-Pacific Images StudioDans ce nouvel &eacute;pisode du podcast \u00ab\u00a0crypto-p&eacute;dago\u00a0\u00bb 21 millions, le journaliste Gr&eacute;gory Raymond re&ccedil;oit Emmanuel Delerm, le directeur du programme blockchain chez Carrefour. R&eacute;sum&eacute; issu du podcast: \u00ab\u00a0Depuis mars, le g&eacute;ant de la distribution fait beaucoup parler de lui avec sa blockchain du poulet. Avec un simple smartphone, le client [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,4],"tags":[44,74,1054],"editors":[400],"sponsored_companies":[],"class_list":["post-31012","post","type-post","status-publish","format-standard","hentry","category-exclusives","category-opinions","tag-bitcoin","tag-crypto","tag-podcast","editors-david-nathan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast &quot;21 millions&quot;: Le poulet blockchain de Carrefour va-t-il r\u00e9volutionner la tra\u00e7abilit\u00e9 alimentaire ?<\/title>\n<meta name=\"description\" content=\"Photo: iStock \/ Asia-Pacific Images StudioDans ce nouvel &eacute;pisode du podcast &quot;crypto-p&eacute;dago&quot; 21 millions, le journaliste 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