{"id":30972,"date":"2018-10-31T10:15:00","date_gmt":"2018-10-31T10:15:00","guid":{"rendered":"https:\/\/fr.cryptonews.com\/?p=30972"},"modified":"2023-06-26T11:08:00","modified_gmt":"2023-06-26T11:08:00","slug":"ripple-s-new-ad-is-brutally-honest-2226","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/news\/ripple-s-new-ad-is-brutally-honest-2226\/","title":{"rendered":"La nouvelle pub de Ripple est d\u2019une honn\u00eatet\u00e9 brutale"},"content":{"rendered":"<p>Apr&egrave;s une <a href=\"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/\">campagne publicitaire r&eacute;ussie<\/a> de la part de <b>eToro<\/b>, une plateforme multi-actifs proposant &agrave; la fois des investissements en actions et en cryptomonnaies, <b>Ripple<\/b>, une startup crypto bas&eacute;e en Californie et sp&eacute;cialis&eacute;e dans le secteur bancaire, tente elle aussi d&rsquo;avoir son moment de gloire.<\/p><figure><img decoding=\"async\" src=\"https:\/\/cimg.co\/w\/articles-attachments\/1\/5bd\/980d77324b.jpg\" sizes=\"(min-width: 640px) 720px, 100vw\" srcset=\"https:\/\/cimg.co\/w\/articles-attachments\/1\/5bd\/980d77324b.jpg 300w, https:\/\/cimg.co\/w\/articles-attachments\/2\/5bd\/980d77324b.jpg 600w, https:\/\/cimg.co\/w\/articles-attachments\/3\/5bd\/980d77324b.jpg 720w, https:\/\/cimg.co\/w\/articles-attachments\/4\/5bd\/980d77324b.jpg 900w, https:\/\/cimg.co\/w\/articles-attachments\/0\/5bd\/980d77324b.jpg 1498w\" alt=\"\" class=\"content-img\"><figcaption>A screenshot of the Ripple&#8217;s video.<\/figcaption><\/figure><p>La start-up vient de d&eacute;voiler sa nouvelle publicit&eacute;, et se moque du syst&egrave;me financier obsol&egrave;te en montrant qu&rsquo;il serait &agrave; la fois plus facile et plus rapide de prendre l&rsquo;avion et de livrer de l&rsquo;argent directement.<\/p><p>La publicit&eacute; montre une femme apportant de l&#8217;argent &agrave; une banque et le caissier s&#8217;habillant, prenant un avion, escaladant des montagnes et naviguant dans des rivi&egrave;res et des jungles pour trouver le destinataire et lui donner l&#8217;argent. <\/p><div class=\"video-object\"><div class=\"raw-html-embed\"><iframe title=\"YouTube video player\" width=\"640\" height=\"390\" class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/xyWiO7ioTFo?wmode=transparent&amp;modestbranding=1&amp;showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div><p>Les commentaires sur la vid&eacute;o YouTube &eacute;tant d&eacute;sactiv&eacute;s, la communaut&eacute; s&rsquo;est tourn&eacute;e vers Twitter pour partager son opinion sur la publicit&eacute;. &#8220;Je pense que cela devrait &ecirc;tre une publicit&eacute; pour le Super Bowl&#8221;, d&eacute;clare l&#8217;utilisateur <i>@cryptografix<\/i>, tandis que d&#8217;autres se demandent si l&#8217;annonce sera t&eacute;l&eacute;vis&eacute;e.<\/p><p>Cependant, d&rsquo;autres soulignent que l&rsquo;annonce ne parle pas de XRP, le token de Ripple:<\/p><oembed url=\"https:\/\/twitter.com\/jmocity\/status\/1057380845990957057?ref_src=twsrc%5Etfw\"><\/oembed><p>Dans tous les cas, l&#8217;annonce attire d&eacute;j&agrave; l&#8217;attention, avec plus de 65,000 vues sur Twitter et plus de 5,000 vues sur YouTube.<\/p><p>Pendant ce temps, sur Reddit, l&rsquo;utilisateur <i>u\/LOSFan4<\/i> dit que l&rsquo;id&eacute;e de cette pub est venue de lui! &laquo;Pour le contexte: il y a 68 jours, je postais ici en sugg&eacute;rant &agrave; Ripple de faire une publicit&eacute; dans laquelle ils d&eacute;montraient &agrave; quel point il est plus rapide de pendre l&rsquo;avion pour envoyer de l&#8217;argent &agrave; travers le monde&raquo;, dit-il, reliant le message qui avait d&eacute;j&agrave; attir&eacute; l&#8217;attention &agrave; l&#8217;&eacute;poque, avec pr&egrave;s de 400 votes positifs et 116 commentaires.<\/p><p>&laquo;Je pense &agrave; une publicit&eacute; vid&eacute;o dans laquelle il s&rsquo;agit d&rsquo;une course &agrave; la montre. Quelqu&#8217;un quitte le bureau de Ripple &agrave; New-York avec un sac-&agrave;-dos plein d&rsquo;argent, tandis qu&rsquo;un autre envoie un paiement &eacute;lectronique via SWIFT &agrave; une personne &agrave; Londres. La premi&egrave;re personne &agrave; avoir achemin&eacute; l&#8217;argent &agrave; Londres gagne. Vous montrez &agrave; la personne qui s&#8217;envole en avion pour Londres, livrant l&#8217;argent, partant pour de courtes vacances (voir les sites touristiques, etc.), et rentrant &agrave; New York, alors que le transfert SWIFT n&#8217;a toujours pas &eacute;t&eacute; trait&eacute; &raquo;, a &eacute;crit u\/LOSFan4, ajoutant: &laquo;La partie 2 de la publicit&eacute; est la m&ecirc;me course, mais c&#8217;est la livraison physique vs xRapid. En gros, le gars qui porte de l&rsquo;argent n&rsquo;arrive m&ecirc;me pas &agrave; l&rsquo;ascenseur alors que les fonds envoy&eacute;s par xRapid ont d&eacute;j&agrave; &eacute;t&eacute; achemin&eacute;s.&raquo;<\/p><p>Qu&#8217;ils aient eu l&#8217;id&eacute;e gr&acirc;ce &agrave; cet utilisateur de Reddit ou non, cette pub n&#8217;est que la derni&egrave;re des nouvelles de Ripple: en effet, la semaine derni&egrave;re, la soci&eacute;t&eacute; a d&eacute;clar&eacute; avoir vu la vente de XRP doubler ce trimestre-ci par rapport au deuxi&egrave;me trimestre de 2018. Le rapport sur les march&eacute;s XRP pour le troisi&egrave;me trimestre de 2018 indique qu&#8217;ils ont vendu l&rsquo;&eacute;quivalent de 163,33 millions de dollars US, soit une hausse par rapport &agrave; 75,53 millions de dollars US au deuxi&egrave;me trimestre.<\/p><p>De plus, il y a quelques semaines, Ripple a annonc&eacute; que trois clients sont pass&eacute;s du test pilote &agrave; la pleine utilisation commerciale du produit xRapid de Ripple, qui utilise la cryptomonnaie XRP en tant que v&eacute;hicule de liquidit&eacute; pour les paiements transfrontaliers.<\/p><p>&Agrave; l&#8217;&eacute;poque, <b>Alistair Constance<\/b>, PDG de <b>MercuryFX<\/b>, fournisseur de paiement bas&eacute; au Royaume-Uni, a d&eacute;clar&eacute; &agrave; Fortune que la soci&eacute;t&eacute; avait utilis&eacute; xRapid pour envoyer plusieurs milliers de dollars &agrave; une organisation caritative au Mexique. Selon le PDG, les paiements ont &eacute;t&eacute; effectu&eacute;s en deux minutes, au co&ucirc;t de &#8220;quelques centimes&#8221;, tandis que l&#8217;envoi de 1,000 dollars US via le r&eacute;seau de paiement international SWIFT prendrait de deux &agrave; trois jours pour &ecirc;tre r&eacute;gl&eacute; et couterait jusqu&#8217;&agrave; 75 dollars US.<\/p>","protected":false},"excerpt":{"rendered":"<p>Apr&egrave;s une campagne publicitaire r&eacute;ussie de la part de eToro, une plateforme multi-actifs proposant &agrave; la fois des investissements en actions et en cryptomonnaies, Ripple, une startup crypto bas&eacute;e en Californie et sp&eacute;cialis&eacute;e dans le secteur bancaire, tente elle aussi d&rsquo;avoir son moment de gloire.A screenshot of the Ripple&#8217;s video.La start-up vient de d&eacute;voiler sa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,1],"tags":[109,72,71,372,104],"editors":[2550],"sponsored_companies":[],"class_list":["post-30972","post","type-post","status-publish","format-standard","hentry","category-altcoin-news","category-news","tag-banque","tag-cryptomonnaie","tag-cryptomonnaies","tag-paiements","tag-ripple","editors-jurgen-hoffman"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nouvelle pub de Ripple est d\u2019une honn\u00eatet\u00e9 brutale<\/title>\n<meta name=\"description\" content=\"Apr&egrave;s une campagne publicitaire r&eacute;ussie de la part de eToro, une plateforme multi-actifs proposant &agrave; 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