{"id":30927,"date":"2018-10-18T09:02:00","date_gmt":"2018-10-18T09:02:00","guid":{"rendered":"https:\/\/fr.cryptonews.com\/?p=30927"},"modified":"2023-06-26T11:07:32","modified_gmt":"2023-06-26T11:07:32","slug":"this-viral-crypto-add-just-got-almost-2-5-million-views-2138","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/","title":{"rendered":"Game of Thrones + Crypto = vid\u00e9o virale"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L&rsquo;industrie crypto a utilis&eacute; une m&eacute;thode traditionnelle pour rejoindre les masses : inviter une star de la t&eacute;l&eacute;, tourner une vid&eacute;o humoristique, et esp&eacute;rer que le tout devienne viral. Cette fois-ci le stratag&egrave;me a vraiment fonctionn&eacute; et le mot se r&eacute;pand sur les cryptomonnaies gr&acirc;ce &agrave; pr&egrave;s de 2,5 millions de vue sur YouTube et sur Twitter en moins de deux jours. <\/p><figure><img decoding=\"async\" src=\"https:\/\/cimg.co\/w\/articles-attachments\/1\/5bc\/84c4dd5957.jpeg\" sizes=\"(min-width: 640px) 720px, 100vw\" srcset=\"https:\/\/cimg.co\/w\/articles-attachments\/1\/5bc\/84c4dd5957.jpeg 300w, https:\/\/cimg.co\/w\/articles-attachments\/2\/5bc\/84c4dd5957.jpeg 600w, https:\/\/cimg.co\/w\/articles-attachments\/3\/5bc\/84c4dd5957.jpeg 720w, https:\/\/cimg.co\/w\/articles-attachments\/4\/5bc\/84c4dd5957.jpeg 900w, https:\/\/cimg.co\/w\/articles-attachments\/0\/5bc\/84c4dd5957.jpeg 1533w\" alt=\"\" class=\"content-img\"><figcaption>Kristian Nairn in Game of Thrones. Source: a video screenshot.<\/figcaption><\/figure><p><b>eToro<\/b>, une plateforme avec de multiples actifs qui offre &agrave; la fois des investissements en actions et en cryptomonnaies, a r&eacute;alis&eacute; une publicit&eacute; avec l&rsquo;acteur <b>Kristian Nairn<\/b>, mieux connu pour son r&ocirc;le avec le personnage de Hodor dans la c&eacute;l&egrave;bre s&eacute;rie t&eacute;l&eacute;vis&eacute;e <b>Game of Thrones<\/b>.<\/p><p>Kristian Nairn joue le personnage de Hodor, le serviteur simple d&rsquo;une maison noble dans la s&eacute;rie t&eacute;l&eacute; Game of Thrones, et il ne dit qu&rsquo;un seul mot, &laquo; Hodor &raquo;, ce qui lui a valu ce nom en retour. Le personnage passe beaucoup de temps &agrave; porter un jeune gar&ccedil;on sur son dos dans la s&eacute;rie, en communiquant en utilisant seulement ce mot, qui est un d&eacute;riv&eacute; de la phrase \u00ab\u00a0<i>hold the door<\/i>\u00a0\u00bb (tenez la porte).<\/p><p>On voit l&rsquo;acteur se faire proposer des r&ocirc;les pour des publicit&eacute;s dans la vid&eacute;o, o&ugrave; il porte toujours quelque chose sur son dos et dois dire &laquo; Hodor &raquo;. Il se fatigue et demande &agrave; son agent de lui trouver quelque chose de plus s&eacute;rieux &laquo; avec une cravate &raquo;. Le r&eacute;sultat est ceci : <\/p><div class=\"raw-html-embed\"><iframe width=\"560\" height=\"405\" class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/Ihd0moB0ehM\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/div><p>La communaut&eacute; s&rsquo;est envol&eacute;e en d&eacute;couvrant cette publicit&eacute;. Le personnage de Nairn a &eacute;t&eacute; ador&eacute; du monde entier, et l&rsquo;&eacute;pisode pr&eacute;sentant un rebondissement important impliquant le pass&eacute; et le futur de Hodor et a fait pleurer les fans et a &eacute;t&eacute; universellement acclam&eacute;, en plus d&rsquo;avoir re&ccedil;u une note de 100% sur le site Rotten Tomatoes. Le choix du personnage, le jeu de mots et le simple message de la vid&eacute;o a cr&eacute;&eacute; une fr&eacute;n&eacute;sie au sein des fans.<\/p><p>&laquo; Merci @eToro de pourver qu&rsquo;il est encore possible de r&eacute;aliser des publicit&eacute;s qui sont dr&ocirc;les &raquo; a &eacute;crit l&rsquo;utilisateur Twitter @FleitzPierre, alors que @CryptoPoland a ajout&eacute;, &laquo; Un acteur s&eacute;rieux qui nous rappelle que les publicit&eacute;s peuvent &ecirc;tre &agrave; la fois plus attractives, dr&ocirc;les et agr&eacute;ables &raquo;. D&rsquo;autres encore sont plus observateurs : &laquo; Quelqu&rsquo;un a remarqu&eacute; les boutons de l&rsquo;ascenceur ? Moon or Rekt &raquo;, a &eacute;crit l&rsquo;uilisateur de Reddit u\/jaynemesis. D&rsquo;autres encore sp&eacute;culent sur les autres personnages de la s&eacute;rie t&eacute;l&eacute; et sur les fa&ccedil;ons dont ils pourraient profiter de l&rsquo;&eacute;conomie mondiale pour leur propre profit. <\/p><p>La plateforme vient peut-&ecirc;tre de cr&eacute;er un pr&eacute;c&eacute;dent en termes de publicit&eacute;s pour le futur des crytpos : int&eacute;grer des mots du lexique de la cryptosph&egrave;re dans la culture pop pourrait aider &agrave; familiariser des audiences plus vastes &agrave; cette industrie. Apr&egrave;s tout, &ecirc;tes-vous un vrai fan de Game of Thrones s&rsquo;il se trouvent des r&eacute;f&eacute;rences en ligne &agrave; cette s&eacute;rie que vous ne comprenez pas ?<\/p>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;industrie crypto a utilis&eacute; une m&eacute;thode traditionnelle pour rejoindre les masses : inviter une star de la t&eacute;l&eacute;, tourner une vid&eacute;o humoristique, et esp&eacute;rer que le tout devienne viral. Cette fois-ci le stratag&egrave;me a vraiment fonctionn&eacute; et le mot se r&eacute;pand sur les cryptomonnaies gr&acirc;ce &agrave; pr&egrave;s de 2,5 millions de vue sur YouTube et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,1],"tags":[44,127,71],"editors":[2550],"sponsored_companies":[],"class_list":["post-30927","post","type-post","status-publish","format-standard","hentry","category-bitcoin-news","category-news","tag-bitcoin","tag-communaute","tag-cryptomonnaies","editors-jurgen-hoffman"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Game of Thrones + Crypto = vid\u00e9o virale<\/title>\n<meta name=\"description\" content=\"L&rsquo;industrie crypto a utilis&eacute; une m&eacute;thode traditionnelle pour rejoindre les masses : inviter une star de la t&eacute;l&eacute;, tourner\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game of Thrones + Crypto = vid\u00e9o virale\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;industrie crypto a utilis&eacute; une m&eacute;thode traditionnelle pour rejoindre les masses : inviter une star de la t&eacute;l&eacute;, tourner\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/\" \/>\n<meta property=\"og:site_name\" content=\"Cryptonews France\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-18T09:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-26T11:07:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cimg.co\/w\/articles-attachments\/1\/5bc\/84c4dd5957.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cimg.co\/news\/23685\/5956\/5bc84c6253aa6.jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Game of Thrones + Crypto = vid\u00e9o virale","description":"L&rsquo;industrie crypto a utilis&eacute; une m&eacute;thode traditionnelle pour rejoindre les masses : inviter une star de la t&eacute;l&eacute;, tourner","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"fr_FR","og_type":"article","og_title":"Game of Thrones + Crypto = vid\u00e9o virale","og_description":"L&rsquo;industrie crypto a utilis&eacute; une m&eacute;thode traditionnelle pour rejoindre les masses : inviter une star de la t&eacute;l&eacute;, tourner","og_url":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/","og_site_name":"Cryptonews France","article_published_time":"2018-10-18T09:02:00+00:00","article_modified_time":"2023-06-26T11:07:32+00:00","og_image":[{"url":"https:\/\/cimg.co\/w\/articles-attachments\/1\/5bc\/84c4dd5957.jpeg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/cimg.co\/news\/23685\/5956\/5bc84c6253aa6.jpeg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/#article","isPartOf":{"@id":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/"},"author":{"name":"giedrius","@id":"https:\/\/cryptonews.com\/fr\/#\/schema\/person\/5d79e712f570715212460260f4f9cc0f"},"headline":"Game of Thrones + Crypto = vid\u00e9o virale","datePublished":"2018-10-18T09:02:00+00:00","dateModified":"2023-06-26T11:07:32+00:00","mainEntityOfPage":{"@id":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/"},"wordCount":664,"publisher":{"@id":"https:\/\/cryptonews.com\/fr\/#organization"},"image":{"@id":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/#primaryimage"},"thumbnailUrl":"https:\/\/cimg.co\/w\/articles-attachments\/1\/5bc\/84c4dd5957.jpeg","keywords":["Bitcoin","Communaut\u00e9","Cryptomonnaies"],"articleSection":["Actualit\u00e9s Bitcoin","News"],"inLanguage":"fr-FR","copyrightYear":"2018","copyrightHolder":{"@id":"https:\/\/cryptonews.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/","url":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/","name":"Game of Thrones + Crypto = vid\u00e9o virale","isPartOf":{"@id":"https:\/\/cryptonews.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/#primaryimage"},"image":{"@id":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/#primaryimage"},"thumbnailUrl":"https:\/\/cimg.co\/w\/articles-attachments\/1\/5bc\/84c4dd5957.jpeg","datePublished":"2018-10-18T09:02:00+00:00","dateModified":"2023-06-26T11:07:32+00:00","description":"L&rsquo;industrie crypto a utilis&eacute; une m&eacute;thode traditionnelle pour rejoindre les masses : inviter une star de la t&eacute;l&eacute;, tourner","breadcrumb":{"@id":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/"]}],"author":[]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/#primaryimage","url":"https:\/\/cimg.co\/w\/articles-attachments\/1\/5bc\/84c4dd5957.jpeg","contentUrl":"https:\/\/cimg.co\/w\/articles-attachments\/1\/5bc\/84c4dd5957.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/cryptonews.com\/fr\/news\/this-viral-crypto-add-just-got-almost-2-5-million-views-2138\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cryptonews.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Game of Thrones + Crypto = vid\u00e9o virale"}]},{"@type":"WebSite","@id":"https:\/\/cryptonews.com\/fr\/#website","url":"https:\/\/cryptonews.com\/fr\/","name":"Cryptonews","description":"","publisher":{"@id":"https:\/\/cryptonews.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cryptonews.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/cryptonews.com\/fr\/#organization","name":"Cryptonews France","url":"https:\/\/cryptonews.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cryptonews.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/cryptonews.com\/wp-content\/uploads\/sites\/3\/2023\/09\/4.jpg","contentUrl":"https:\/\/cryptonews.com\/wp-content\/uploads\/sites\/3\/2023\/09\/4.jpg","width":1669,"height":874,"caption":"Cryptonews France"},"image":{"@id":"https:\/\/cryptonews.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/cryptonews.com\/fr\/wp-json\/wp\/v2\/posts\/30927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cryptonews.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cryptonews.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cryptonews.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cryptonews.com\/fr\/wp-json\/wp\/v2\/comments?post=30927"}],"version-history":[{"count":0,"href":"https:\/\/cryptonews.com\/fr\/wp-json\/wp\/v2\/posts\/30927\/revisions"}],"wp:attachment":[{"href":"https:\/\/cryptonews.com\/fr\/wp-json\/wp\/v2\/media?parent=30927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cryptonews.com\/fr\/wp-json\/wp\/v2\/categories?post=30927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cryptonews.com\/fr\/wp-json\/wp\/v2\/tags?post=30927"},{"taxonomy":"editors","embeddable":true,"href":"https:\/\/cryptonews.com\/fr\/wp-json\/wp\/v2\/editors?post=30927"},{"taxonomy":"sponsored_companies","embeddable":true,"href":"https:\/\/cryptonews.com\/fr\/wp-json\/wp\/v2\/sponsored_companies?post=30927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}