{"id":181808,"date":"2026-07-07T11:47:02","date_gmt":"2026-07-07T11:47:02","guid":{"rendered":"https:\/\/cryptonews.com\/fr\/news\/dave-portnoy-bitcoin-losses-hold-to-zero-strategy\/"},"modified":"2026-07-06T14:17:46","modified_gmt":"2026-07-06T14:17:46","slug":"dave-portnoy-perd-des-millions-sur-bitcoin-et-refuse-de-vendre","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/news\/dave-portnoy-perd-des-millions-sur-bitcoin-et-refuse-de-vendre\/","title":{"rendered":"Dave Portnoy perd des millions sur Bitcoin et refuse de vendre"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cimg.co\/wp-content\/uploads\/sites\/3\/2026\/07\/06114700\/content-inline-1-8.jpg\" alt=\"\"><\/figure><p class=\"wp-block-paragraph\">Dave Portnoy, le fondateur de <a href=\"https:\/\/www.barstoolsports.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barstool Sports<\/a>, a r\u00e9v\u00e9l\u00e9 sur Fox Business qu&rsquo;il faisait face \u00e0 des millions de dollars de pertes latentes apr\u00e8s avoir achet\u00e9 du Bitcoin aux alentours de 100 000 $. Il a toutefois annonc\u00e9 qu&rsquo;il conserverait sa position, quitte \u00e0 ce qu&rsquo;elle tombe \u00e0 z\u00e9ro, plut\u00f4t que de vendre \u00e0 nouveau.<\/p><p class=\"wp-block-paragraph\">Cette d\u00e9claration, faite lors de l&rsquo;\u00e9mission <em>Varney &#038; Co.<\/em> de Stuart Varney, illustre un comportement r\u00e9current qui a co\u00fbt\u00e9 cher \u00e0 Portnoy sur plusieurs cycles de march\u00e9 : acheter proche des sommets locaux, vendre juste avant les hausses et revenir sur le march\u00e9 \u00e0 des prix encore plus \u00e9lev\u00e9s.<\/p><figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83d\udd25DAVE PORTNOY: &quot;I&#39;M HOLDING BITCOIN TO ZERO&quot;<br><br>Barstool Sports founder Dave Portnoy says he is holding his Bitcoin no matter what.<br><br>\u201cI\u2019ll hold this thing down to zero,\u201d Portnoy told Fox Business.<br><br>\u201cI know if I sell it, it\u2019s going to go nuclear again. I\u2019d rather go down with the\u2026 <a href=\"https:\/\/t.co\/arGvhitqHT\">pic.twitter.com\/arGvhitqHT<\/a><\/p>&mdash; Coin Bureau (@coinbureau) <a href=\"https:\/\/x.com\/coinbureau\/status\/2073797851575128152?ref_src=twsrc%5Etfw\">July 5, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure><p class=\"wp-block-paragraph\">Selon les donn\u00e9es de CoinDesk, le prix du BTC a atteint un pic au-dessus de 126 000 $ en octobre 2025 avant de chuter de moiti\u00e9 pour s&rsquo;\u00e9tablir actuellement autour de 62 870 $. Le dernier point d&rsquo;entr\u00e9e de Portnoy, proche du seuil des 100 000 $, place sa perte non r\u00e9alis\u00e9e \u00e0 environ 37 % par rapport \u00e0 son prix de revient, avec une baisse de plus de 60 000 $ par jeton depuis son achat.<\/p><h2 class=\"wp-block-heading\">Bitcoin : La citation qui d\u00e9finit son trade<\/h2><span class=\"replacer\"><\/span><p class=\"wp-block-paragraph\">Portnoy n&rsquo;a pas m\u00e2ch\u00e9 ses mots face \u00e0 l&rsquo;animateur Stuart Varney. \u00ab Oui, j&rsquo;ai des regrets. Je l&rsquo;ai achet\u00e9 \u00e0 100 000 $. Il n&rsquo;y a rien sur quoi je me sois plus tromp\u00e9 que le Bitcoin. Chaque fois que je vends, \u00e7a explose. Chaque fois que j&rsquo;ach\u00e8te, \u00e7a s&rsquo;effondre \u00bb, a-t-il admis.<\/p><p class=\"wp-block-paragraph\">Cet autodiagnostic est d&rsquo;une franchise inhabituelle pour une personnalit\u00e9 publique ayant encore une position ouverte sur les march\u00e9s.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab Je garde. Je tiendrai cette position jusqu&rsquo;\u00e0 z\u00e9ro. Je sais que si je vends, \u00e7a va repartir \u00e0 la hausse comme jamais. Cette fois, je pr\u00e9f\u00e8re couler avec le navire. \u00bb<\/p>\n<\/blockquote><p class=\"wp-block-paragraph\">Sa logique est plus comportementale qu&rsquo;analytique : Portnoy ne cherche pas \u00e0 justifier la valeur fondamentale du Bitcoin, mais r\u00e9agit \u00e0 son propre historique d&rsquo;erreurs consistant \u00e0 vendre avant chaque rallye majeur. Sa d\u00e9cision de tenir jusqu&rsquo;\u00e0 z\u00e9ro est, dans les faits, une discipline forc\u00e9e qu&rsquo;il s&rsquo;impose face \u00e0 son incapacit\u00e9 flagrante \u00e0 anticiper les sorties de march\u00e9.<\/p><h2 class=\"wp-block-heading\">Un sch\u00e9ma r\u00e9p\u00e9titif de mauvais timing de march\u00e9<\/h2><span class=\"replacer\"><\/span><p class=\"wp-block-paragraph\">Le parcours de Portnoy avec le Bitcoin ressemble \u00e0 une \u00e9tude de cas sur le FOMO (peur de rater l&rsquo;occasion) chez les investisseurs particuliers. Il est entr\u00e9 pour la premi\u00e8re fois fin 2020 avec environ 2 millions de dollars alors que le cours avoisinait les 11 000 $, avant de revendre presque imm\u00e9diatement. Une position qui lui aurait rapport\u00e9 environ 6 fois sa mise s&rsquo;il l&rsquo;avait conserv\u00e9e lors de la hausse vers les 60 000 $ d\u00e9but 2021.<\/p><p class=\"wp-block-paragraph\">Par la suite, il a reconstruit son exposition \u00e0 des prix plus \u00e9lev\u00e9s, sa position de pointe atteignant apparemment les 15 millions de dollars avant que les baisses du march\u00e9 ne r\u00e9duisent consid\u00e9rablement ce capital.<\/p><p class=\"wp-block-paragraph\">Ce dernier cycle a r\u00e9p\u00e9t\u00e9 la m\u00eame dynamique, mais avec des montants plus importants. Portnoy a d\u00e9clar\u00e9 publiquement avoir \u00e9puis\u00e9 la majeure partie de ses liquidit\u00e9s disponibles pour lisser son prix d&rsquo;entr\u00e9e pendant la chute, et ses pertes latentes se chiffrent d\u00e9sormais en millions. Le montant exact de ses avoirs en BTC n&rsquo;a pas \u00e9t\u00e9 divulgu\u00e9.<\/p><p class=\"wp-block-paragraph\">Ce sch\u00e9ma \u2014 acheter haut, capituler, puis revenir plus haut \u2014 est pr\u00e9cis\u00e9ment ce qui distingue les investisseurs particuliers qui sous-performent par rapport \u00e0 une simple strat\u00e9gie d&rsquo;achat et de conservation (buy-and-hold) sur le long terme.<\/p><p class=\"wp-block-paragraph\">L&rsquo;\u00e9chec du timing de march\u00e9 \u00e0 l&rsquo;\u00e9chelle de Portnoy illustre le d\u00e9savantage structurel auquel sont confront\u00e9s la plupart des traders actifs. Les recherches montrent syst\u00e9matiquement que les investisseurs particuliers qui tentent de pr\u00e9voir les points d&rsquo;entr\u00e9e et de sortie sur des actifs volatils comme le Bitcoin g\u00e9n\u00e8rent des rendements bien inf\u00e9rieurs \u00e0 ceux des d\u00e9tenteurs passifs sur des p\u00e9riodes \u00e9quivalentes. Les risques encourus par les gros d\u00e9tenteurs de Bitcoin qui ach\u00e8tent massivement avant de subir des baisses prolong\u00e9es ne sont pas propres \u00e0 Portnoy, mais ses commentaires publics rendent ces pi\u00e8ges psychologiques particuli\u00e8rement visibles.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dave Portnoy de Barstool Sports r\u00e9v\u00e8le des millions de pertes latentes sur Bitcoin apr\u00e8s un achat \u00e0 100 000 $ et annonce qu&rsquo;il ne vendra plus jamais.<\/p>\n","protected":false},"author":759,"featured_media":181803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"editors":[2551],"sponsored_companies":[],"class_list":["post-181808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","editors-julien-leroy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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