{"id":167715,"date":"2025-09-16T16:00:00","date_gmt":"2025-09-16T16:00:00","guid":{"rendered":"https:\/\/cryptonews.com\/fr\/?p=167715"},"modified":"2025-09-16T16:00:00","modified_gmt":"2025-09-16T16:00:00","slug":"amex-passport-nft-souvenirs","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/news\/amex-passport-nft-souvenirs\/","title":{"rendered":"Un passeport NFT : le pari d\u2019American Express"},"content":{"rendered":"<p class=\"wp-block-paragraph\">On se souvient tous de ce geste : tendre son passeport, entendre le petit \u00ab clac \u00bb du tampon, puis ranger le document avec la fiert\u00e9 d\u2019avoir ajout\u00e9 une nouvelle trace \u00e0 son carnet de vie. Aujourd\u2019hui, ce rituel a presque disparu. Aux fronti\u00e8res, ce sont des portiques automatiques et des QR codes qui nous accueillent. American Express a d\u00e9cid\u00e9 de raviver cette magie avec <strong>\u00ab Amex Passport \u00bb<\/strong>, un programme qui transforme les voyages en souvenirs num\u00e9riques uniques, grav\u00e9s sur la blockchain.<\/p><h2 class=\"wp-block-heading\">Des tampons num\u00e9riques, mais avec une vraie histoire derri\u00e8re<\/h2><span class=\"replacer\"><\/span><p class=\"wp-block-paragraph\">Imaginez : vous atterrissez \u00e0 Tokyo. Vous payez vos premier noodles dans un restaurant traditionnel avec votre carte Amex. Quelques minutes plus tard, en ouvrant l\u2019application Amex Travel, un <strong>tampon num\u00e9rique<\/strong> appara\u00eet. Il mentionne \u00ab Japon \u00bb, la date, et une petite description personnalis\u00e9e, comme si le voyageur collectionnait toutes ses escapades.<\/p><p class=\"wp-block-paragraph\">Ces tampons prennent la forme de <strong>NFT <\/strong><a href=\"https:\/\/www.base.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9mis sur le layer-2 Ethereum Base<\/a>. Mais contrairement \u00e0 la plupart des jetons, ils sont <strong>non transf\u00e9rables<\/strong>. Impossible de les vendre, ni m\u00eame de les \u00e9changer. Ils ne sont pas des actifs financiers : c&rsquo;est une vitrine de nos exp\u00e9riences de vie, un peu comme les troph\u00e9es sur la Playstation 5.<\/p><figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\u2708\ufe0f\ud83e\uddf3 American Express just dropped blockchain-based Travel Stamps \ud83d\udc40<br><br>Minted as ERC-721 tokens on <a href=\"https:\/\/twitter.com\/coinbase?ref_src=twsrc%5Etfw\">@Coinbase<\/a>\u2019s <a href=\"https:\/\/twitter.com\/base?ref_src=twsrc%5Etfw\">@base<\/a>, collected when you use your AmEx card while traveling and not tradable, not loyalty points instead, just digital memories onchain.<br><br>Travel is now officially on the\u2026 <a href=\"https:\/\/t.co\/u159MkUzYO\">pic.twitter.com\/u159MkUzYO<\/a><\/p>&mdash; GandalfCrypto (@gandalfcryptto) <a href=\"https:\/\/twitter.com\/gandalfcryptto\/status\/1967617913143328790?ref_src=twsrc%5Etfw\">September 15, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure><p class=\"wp-block-paragraph\">La confidentialit\u00e9 est aussi au centre du dispositif. Aucun d\u00e9tail intime ne circule sur la blockchain, seulement le pays et la date. Les souvenirs restent personnels, visibles uniquement dans l\u2019application.<\/p><h2 class=\"wp-block-heading\">Pourquoi maintenant ?<\/h2><span class=\"replacer\"><\/span><p class=\"wp-block-paragraph\">Ce projet r\u00e9pond \u00e0 une nostalgie collective. Beaucoup regrettent la disparition des tampons physiques, symboles concrets de nos voyages. Selon Amex, plus de la moiti\u00e9 des voyageurs aimeraient retrouver ce geste. Le programme tente donc de recr\u00e9er cette \u00e9motion, mais dans un monde num\u00e9rique.<\/p><p class=\"wp-block-paragraph\">Autre subtilit\u00e9 : le syst\u00e8me ne se contente pas d\u2019immortaliser les prochains voyages. Il va fouiller dans l\u2019historique des deux derni\u00e8res ann\u00e9es pour retrouver vos d\u00e9placements pass\u00e9s. R\u00e9sultat : quand vous activez l\u2019application pour la premi\u00e8re fois, vous d\u00e9couvrez que vos s\u00e9jours \u00e0 Rome, Bangkok ou Buenos Aires sont d\u00e9j\u00e0 l\u00e0, transform\u00e9s en NFT. <\/p><figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"167720\" src=\"https:\/\/cimg.co\/wp-content\/uploads\/sites\/3\/2025\/09\/16121030\/ChatGPT-Image-Sep-16-2025-02_09_30-PM-1024x683.jpg\" alt=\"\" class=\"wp-image-167720\" srcset=\"https:\/\/cimg.co\/wp-content\/uploads\/sites\/3\/2025\/09\/16121030\/ChatGPT-Image-Sep-16-2025-02_09_30-PM-1024x683.jpg 1024w, https:\/\/cimg.co\/wp-content\/uploads\/sites\/3\/2025\/09\/16121030\/ChatGPT-Image-Sep-16-2025-02_09_30-PM-300x200.jpg 300w, https:\/\/cimg.co\/wp-content\/uploads\/sites\/3\/2025\/09\/16121030\/ChatGPT-Image-Sep-16-2025-02_09_30-PM-768x512.jpg 768w, https:\/\/cimg.co\/wp-content\/uploads\/sites\/3\/2025\/09\/16121030\/ChatGPT-Image-Sep-16-2025-02_09_30-PM-450x300.jpg 450w, https:\/\/cimg.co\/wp-content\/uploads\/sites\/3\/2025\/09\/16121030\/ChatGPT-Image-Sep-16-2025-02_09_30-PM.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n<\/figure><p class=\"wp-block-paragraph\">En parall\u00e8le, l\u2019application Amex Travel s\u2019\u00e9toffe. Elle centralise d\u00e9sormais r\u00e9servations, guides, temps d\u2019attente dans les lounges. Le carnet de tampons NFT devient alors une pi\u00e8ce d\u2019un puzzle plus grand : une plateforme qui veut simplifier, gamifier et enrichir l\u2019exp\u00e9rience du voyageur.<\/p><h2 class=\"wp-block-heading\">Une strat\u00e9gie qui touche l\u2019\u00e9motion avant tout<\/h2><span class=\"replacer\"><\/span><p class=\"wp-block-paragraph\">Bien s\u00fbr, Amex n\u2019agit pas par pur romantisme. Le timing est parfait. L\u2019Union europ\u00e9enne s\u2019appr\u00eate \u00e0 mettre en place son syst\u00e8me Entry\/Exit qui sonnera la fin des tampons papier. Amex se positionne donc en pionnier, en proposant une alternative qui conserve l\u2019\u00e9motion du rituel tout en respectant la modernit\u00e9 des contr\u00f4les automatis\u00e9s.<\/p><p class=\"wp-block-paragraph\">Pour les clients premium, ce carnet num\u00e9rique pourrait m\u00eame devenir un <strong>passeport d\u2019avantages<\/strong>. Imaginez : un h\u00f4tel partenaire qui reconna\u00eet votre tampon \u00ab Gr\u00e8ce \u00bb et vous offre une d\u00e9gustation de vin local. Ou une compagnie a\u00e9rienne qui propose un surclassement en business \u00e0 ceux qui collectionnent un certain nombre de tampons. Rien n\u2019est officiel, mais cette logique de gamification flotte d\u00e9j\u00e0 dans l\u2019air.<\/p><p class=\"wp-block-paragraph\">Au-del\u00e0 de la strat\u00e9gie, l\u2019initiative illustre une tendance plus large : les grandes institutions financi\u00e8res explorent les NFT comme <strong>outils de fid\u00e9lisation<\/strong>, pas comme instruments de sp\u00e9culation. Ici, l\u2019objectif n\u2019est pas de jouer sur la raret\u00e9 pour cr\u00e9er de la valeur marchande, mais de cr\u00e9er un lien \u00e9motionnel.<\/p><h2 class=\"wp-block-heading\">Et les premiers retours ?<\/h2><span class=\"replacer\"><\/span><p class=\"wp-block-paragraph\">En quelques jours, plus de <strong>20 000 tampons num\u00e9riques<\/strong> ont \u00e9t\u00e9 distribu\u00e9s. Les r\u00e9actions oscillent entre curiosit\u00e9 et enthousiasme. Certains voyageurs saluent la dimension symbolique. D\u2019autres y voient une belle fa\u00e7on de raconter leur parcours autrement que par des posts Instagram. En Asie-Pacifique, l\u2019accueil est particuli\u00e8rement positif : la culture du voyage y est intimement li\u00e9e aux souvenirs.<\/p><p class=\"wp-block-paragraph\">Sur les march\u00e9s, Amex et <a href=\"https:\/\/cryptonews.com\/fr\/news\/coinbase-actions-tokenisees-bonne-nouvelle-eth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coinbase<\/a> ont connu une l\u00e9g\u00e8re hausse. Mais l\u2019essentiel n\u2019est pas l\u00e0. Ce qui intrigue, c\u2019est cette id\u00e9e : et si demain, nos souvenirs de voyage ne se rangeaient plus dans un tiroir, mais dans un carnet num\u00e9rique, unique, inalt\u00e9rable, presque intime ?<\/p><p class=\"wp-block-paragraph\">Peut-\u00eatre que ce n\u2019est qu\u2019un gadget. Peut-\u00eatre aussi que c\u2019est le d\u00e9but d\u2019une nouvelle mani\u00e8re d\u2019\u00e9crire l\u2019histoire de nos vies. Dans tous les cas, \u00ab Amex Passport \u00bb rappelle une chose simple : voyager, ce n\u2019est pas seulement aller d\u2019un point A \u00e0 un point B. C\u2019est aussi laisser un souvenir ind\u00e9l\u00e9biles.<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"><p class=\"wp-block-paragraph\">Source : <a href=\"https:\/\/www.americanexpress.com\/en-us\/web3\/passport\/landing\">American Express<\/a><\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"><p class=\"wp-block-paragraph\">Pour aller plus loin dans le sujet :<\/p><ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/cryptonews.com\/fr\/news\/lere-cryptos-commence-declare-patron-sec\/\">\u201cL\u2019\u00e8re des cryptos commence\u201d d\u00e9clare le patron de la SEC<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cryptonews.com\/fr\/news\/bitcoin-ethereum-contrats-futures-10-ans-cboe\/\">Bitcoin &#038; Ethereum : des contrats g\u00e9ants de 10 ans arrivent aux \u00c9tats-Unis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cryptonews.com\/fr\/news\/thailande-kucoin-g-token\/\">Tha\u00eflande : KuCoin choisi pour la tokenisation des titres et actifs publics<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>On se souvient tous de ce geste : tendre son passeport, entendre le petit \u00ab clac \u00bb du tampon, puis ranger le document avec la fiert\u00e9 d\u2019avoir ajout\u00e9 une nouvelle trace \u00e0 son carnet de vie. Aujourd\u2019hui, ce rituel a presque disparu. Aux fronti\u00e8res, ce sont des portiques automatiques et des QR codes qui nous [&hellip;]<\/p>\n","protected":false},"author":691,"featured_media":167728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,1],"tags":[],"editors":[2554],"sponsored_companies":[],"class_list":["post-167715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-news","category-news","editors-ronan-gaillard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un passeport NFT : le pari d\u2019American Express<\/title>\n<meta name=\"description\" content=\"Avec \u00ab Amex Passport \u00bb, American Express transforme les voyages en tampons NFT, souvenirs uniques sur blockchain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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