{"id":138595,"date":"2024-04-30T11:04:39","date_gmt":"2024-04-30T11:04:39","guid":{"rendered":"https:\/\/fr.cryptonews.com\/?p=138595"},"modified":"2024-04-30T11:04:20","modified_gmt":"2024-04-30T11:04:20","slug":"eminem-nouveau-visage-crypto-com","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/exclusives\/eminem-nouveau-visage-crypto-com\/","title":{"rendered":"Eminem est le nouveau visage de Crypto.com"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-123326\" src=\"https:\/\/cryptonews.com\/wp-content\/uploads\/sites\/3\/2023\/11\/1699884391-genesis-et-3ac-trouvent-enfin-un-accord-33-millions-de-dollars-vont-etre-verses.jpg\" alt=\"Genesis et 3AC trouvent enfin un accord : 33 millions de dollars vont &ecirc;tre vers&eacute;s\" width=\"1260\" height=\"630\" srcset=\"https:\/\/cryptonews.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/11\/1699884391-genesis-et-3ac-trouvent-enfin-un-accord-33-millions-de-dollars-vont-etre-verses.jpg 1260w, https:\/\/cryptonews.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/11\/1699884391-genesis-et-3ac-trouvent-enfin-un-accord-33-millions-de-dollars-vont-etre-verses-300x150.jpg 300w, https:\/\/cryptonews.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/11\/1699884391-genesis-et-3ac-trouvent-enfin-un-accord-33-millions-de-dollars-vont-etre-verses-1024x512.jpg 1024w, https:\/\/cryptonews.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/11\/1699884391-genesis-et-3ac-trouvent-enfin-un-accord-33-millions-de-dollars-vont-etre-verses-768x384.jpg 768w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\"><\/p><p>\nCrypto.com a annonc&eacute; que l&rsquo;ic&ocirc;ne du rap mondiale <strong>Eminem remplacera Matt Damon en tant que porte-parole de la plateforme<\/strong>. Ce changement s&rsquo;inscrit dans la strat&eacute;gie de Crypto.com visant &agrave; <a href=\"https:\/\/cryptonews.com\/fr\/news\/watch-how-matt-damon-helps-cryptocom-spend-usd-100m-on-global-campaign-fr\/\">&eacute;largir son attrait et &agrave; approfondir son &laquo;&nbsp;int&eacute;gration culturelle&nbsp;&raquo;<\/a>. Mais certains fans du rappeur n&rsquo;aiment pas voir leur idole li&eacute;e au monde de la crypto&hellip;\n<\/p><h2>Eminem, le crypto bro ?<\/h2><p><span class=\"replacer\"><\/span><\/p><p>\nEminem a fait ses d&eacute;buts en tant que visage de Crypto.com <strong>en partageant une nouvelle publicit&eacute; sur X&nbsp;: <\/strong><\/p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">You know what it\u2019s always been. <a href=\"https:\/\/twitter.com\/hashtag\/FFTB?src=hash&amp;ref_src=twsrc%5Etfw\">#FFTB<\/a>  <a href=\"https:\/\/twitter.com\/hashtag\/Ad?src=hash&amp;ref_src=twsrc%5Etfw\">#Ad<\/a> <a href=\"https:\/\/twitter.com\/cryptocom?ref_src=twsrc%5Etfw\">@cryptocom<\/a> <a href=\"https:\/\/t.co\/XZ3Qf7TkkR\">pic.twitter.com\/XZ3Qf7TkkR<\/a><\/p>\n<p>&mdash; Marshall Mathers (@Eminem) <a href=\"https:\/\/twitter.com\/Eminem\/status\/1783859123614052845?ref_src=twsrc%5Etfw\">April 26, 2024<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>L&rsquo;annonce a &eacute;t&eacute; mise en avant par Eminem lui-m&ecirc;me lorsqu&rsquo;il a publi&eacute; la nouvelle publicit&eacute; Crypto.com sur X, avec <strong>une l&eacute;gende un peu cryptique<\/strong> : &laquo;&nbsp;You know <span>what it&rsquo;s always been.&nbsp;&raquo;<\/span>, <strong>&laquo;&nbsp;Vous savez ce qu&rsquo;il en est depuis toujours&nbsp;&raquo;.<\/strong><\/p><p>Cette d&eacute;claration refl&egrave;te peut-&ecirc;tre le soutien d&rsquo;Eminem <strong>en faveur des cryptos et sa volont&eacute; de &laquo;&nbsp;d&eacute;fier les normes&nbsp;&raquo;<\/strong>, des qualit&eacute;s que Crypto.com cherche &agrave; mettre en avant dans son message de marque.<\/p><p>En effet, <strong>ce n&rsquo;est pas la premi&egrave;re aventure d&rsquo;Eminem dans le milieu<\/strong>&nbsp;: en 2022, <a href=\"https:\/\/cryptonews.com\/fr\/news\/les-news-cryptos-du-27-juin-2022\/\">il parlait des NFTs<\/a> Bored Ape Yacht Club <a href=\"https:\/\/twitter.com\/Gee__Gazza\/status\/1477005759359733771?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1477005759359733771%7Ctwgr%5Ee039a2e293611f319cb20cfde68527a6e2af86d6%7Ctwcon%5Es1_c10&amp;ref_url=https%3A%2F%2Fwww.coindesk.com%2Fbusiness%2F2022%2F01%2F01%2Foscar-winning-rapper-eminem-purchases-bored-ape-yacht-club-nft-for-462k%2F\">dont il avait achet&eacute; 20 exemplaires<\/a>. Il parlait aussi <a href=\"https:\/\/cryptonews.com\/fr\/news\/eminem-mentionne-le-bitcoin-sur-son-nouvel-album-kamikaze-1832\/\">ouvertement de Bitcoin dans son album &laquo;&nbsp;Kamikaze&nbsp;&raquo;<\/a>&nbsp;:<\/p><p><iframe loading=\"lazy\" title=\"Eminem - Not Alike (ft. Royce Da 5&#039;9&quot;) (Lyrics)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/91bcI3TcAtM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><p>On peut donc imaginer que <strong>le rappeur de Detroit est un HODLERS<\/strong>.\n<\/p><h2>Les dessous de la collaboration<\/h2><p><span class=\"replacer\"><\/span><\/p><p>\nLa publicit&eacute; est pr&eacute;vue pour sa premi&egrave;re diffusion ce samedi lors du match des <strong>playoffs de la NBA<\/strong> des Los Angeles Lakers &agrave; la Crypto.com Arena.<\/p><p>Ce placement strat&eacute;gique esp&egrave;re ainsi <strong>toucher l&rsquo;audience des playoffs<\/strong> de la NBA et relie la publicit&eacute; au stade, renfor&ccedil;ant ainsi la visibilit&eacute; de la marque.<\/p><p>Le choix d&rsquo;Eminem comme nouveau visage de Crypto.com marque un pivot significatif par rapport au pr&eacute;c&eacute;dent porte-parole. La campagne de Matt Damon avait suscit&eacute; <a href=\"https:\/\/cryptonews.com\/fr\/news\/watch-how-matt-damon-helps-cryptocom-spend-usd-100m-on-global-campaign-fr\/\">des r&eacute;actions mitig&eacute;es.<\/a><\/p><p>Les publicit&eacute;s de Matt Damon, incluaient le slogan <strong>&laquo;&nbsp;La fortune sourit aux audacieux<\/strong>&nbsp;&raquo;, qui visaient &agrave; positionner Crypto.com comme une plateforme &laquo;&nbsp;audacieuse et pionni&egrave;re&nbsp;&raquo;, <strong>le public avait plut&ocirc;t mal per&ccedil;u cette image.<\/strong><\/p><p>L&rsquo;attrait d&rsquo;Eminem pour le monde du web 3.0 et son statut d&rsquo;ic&ocirc;ne culturelle pourraient attirer de nouveaux traders <strong>h&eacute;sitant &agrave; utiliser la cryptomonnaie<\/strong>. Sa participation pourrait combler le foss&eacute; entre la plateforme et ces utilisateurs.<\/p><p>La participation d&rsquo;Eminem devrait insuffler une nouvelle vitalit&eacute; aux efforts promotionnels de Crypto.com. Sa popularit&eacute; aupr&egrave;s de <strong>divers groupes d&rsquo;&acirc;ge et de milieux culturels<\/strong> fait de lui un ambassadeur puissant pour la marque.<\/p><p>Crypto.com exploite la grande base de fans d&rsquo;Eminem et <strong>sa r&eacute;putation d&rsquo;authenticit&eacute; et d&rsquo;innovation<\/strong> pour potentiellement stimuler l&rsquo;engagement des utilisateurs et la confiance dans la plateforme.\n<\/p><h2>Les fans pas contents<\/h2><p><span class=\"replacer\"><\/span><\/p><p>\nSans surprise, les fans du rappeur, qui ne sont pas fans de cryptos,<strong> ont tout de suite condamn&eacute; le rappeur pour sa d&eacute;cision&nbsp;: <\/strong><\/p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">L for promoting crypto again<\/p>\n<p>&mdash; Kat (@ghettogospell_) <a href=\"https:\/\/twitter.com\/ghettogospell_\/status\/1783863527599431784?ref_src=twsrc%5Etfw\">April 26, 2024<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Not selling out for crypto and the nfl. <\/p>\n<p>You don\u2019t know how sick you make me \ud83e\udd2e<\/p>\n<p>&mdash; Lego King (@Leg0King) <a href=\"https:\/\/twitter.com\/Leg0King\/status\/1783865670670671925?ref_src=twsrc%5Etfw\">April 26, 2024<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>&nbsp;<\/p><p>Alors, Eminem porte-parole, bonne ou mauvaise id&eacute;e&nbsp;? On a plus tendance &agrave; penser que les c&eacute;l&eacute;brit&eacute;s ne sont pas l&agrave; pour faire avancer le milieu, juste pour prendre leur part du g&acirc;teau. Est-ce que &ccedil;a sera pareil pour Marshall Matters&nbsp;?<\/p><hr><p>Source&nbsp;: <a href=\"https:\/\/x.com\/Eminem\/status\/1783859123614052845\">Marshall Matters (X)<\/a><\/p><hr><p>Sur le m&ecirc;me sujet&nbsp;:\n<\/p><ul>\n<li><a href=\"https:\/\/cryptonews.com\/fr\/news\/watch-how-matt-damon-helps-cryptocom-spend-usd-100m-on-global-campaign-fr\/\">Matt Damon, star de la campagne marketing de Crypto.com<\/a><\/li>\n<li><a href=\"https:\/\/cryptonews.com\/fr\/news\/les-news-cryptos-du-27-juin-2022\/\">Les news cryptos du 27 juin 2022: Anonymous, Eminem, Shiba Inu, Klaytn, Pharrell Williams<\/a><\/li>\n<li><a href=\"https:\/\/cryptonews.com\/fr\/news\/eminem-mentionne-le-bitcoin-sur-son-nouvel-album-kamikaze-1832\/\">Eminem mentionne le Bitcoin sur son nouvel album, Kamikaze<\/a><\/li>\n<\/ul><hr><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Crypto.com a annonc&eacute; que l&rsquo;ic&ocirc;ne du rap mondiale Eminem remplacera Matt Damon en tant que porte-parole de la plateforme. Ce changement s&rsquo;inscrit dans la strat&eacute;gie de Crypto.com visant &agrave; &eacute;largir son attrait et &agrave; approfondir son &laquo;&nbsp;int&eacute;gration culturelle&nbsp;&raquo;. Mais certains fans du rappeur n&rsquo;aiment pas voir leur idole li&eacute;e au monde de la crypto&hellip; Eminem, [&hellip;]<\/p>\n","protected":false},"author":271,"featured_media":123326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,1,3],"tags":[],"editors":[2550],"sponsored_companies":[],"class_list":["post-138595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-defi-news","category-news","category-people","editors-jurgen-hoffman"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eminem est le nouveau visage de Crypto.com<\/title>\n<meta name=\"description\" content=\"Crypto.com a annonc\u00e9 que l&#039;ic\u00f4ne du rap mondiale Eminem remplacera Matt Damon en tant que porte-parole de la plateforme.\" \/>\n<meta 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