{"id":115441,"date":"2023-10-10T15:59:17","date_gmt":"2023-10-10T15:59:17","guid":{"rendered":"https:\/\/fr.cryptonews.com\/?p=115441"},"modified":"2023-10-10T15:59:17","modified_gmt":"2023-10-10T15:59:17","slug":"okcoin-devenir-okx-comme-filiale-internationale","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/news\/okcoin-devenir-okx-comme-filiale-internationale\/","title":{"rendered":"Okcoin va devenir OKX, comme sa filiale internationale"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-115443\" src=\"https:\/\/cryptonews.com\/wp-content\/uploads\/sites\/3\/2023\/10\/1696953179-okcoin-kox.jpg\" alt=\"OKCoin-OKX\" width=\"1260\" height=\"630\" srcset=\"https:\/\/cryptonews.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/10\/1696953179-okcoin-kox.jpg 1260w, https:\/\/cryptonews.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/10\/1696953179-okcoin-kox-300x150.jpg 300w, https:\/\/cryptonews.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/10\/1696953179-okcoin-kox-1024x512.jpg 1024w, https:\/\/cryptonews.com\/fr\/wp-content\/uploads\/sites\/3\/2023\/10\/1696953179-okcoin-kox-768x384.jpg 768w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\"><\/p><p>Okcoin, l&rsquo;une des plus anciennes et des plus importantes plateformes d&rsquo;&eacute;change de cryptomonnaies au monde, va changer de nom et devenir OKX, comme sa filiale internationale. C&rsquo;est ce qu&rsquo;a annonc&eacute; Hong Fang, le directeur g&eacute;n&eacute;ral du groupe OK et le pr&eacute;sident d&rsquo;OKX, sur le r&eacute;seau social X (anciennement Twitter) le 10 octobre 2023.<\/p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We&#39;ve made a decision to rebrand Okcoin globally to OKX over the coming months. <\/p>\n<p>Such a bittersweet moment. <\/p>\n<p>A thread\u2026\ud83e\uddf5<\/p>\n<p>&mdash; Hong (@hfangca) <a href=\"https:\/\/twitter.com\/hfangca\/status\/1711402101673431207?ref_src=twsrc%5Etfw\">October 9, 2023<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/p><h2><strong>Unification d&rsquo;Identit&eacute; <\/strong><\/h2><p><span class=\"replacer\"><\/span><\/p><p>\nFond&eacute; en 2013, Okcoin va adopter le m&ecirc;me nom que OKX (anciennement OKEx), une autre plateforme d&rsquo;&eacute;change du groupe OK lanc&eacute;e en 2017. Selon Hong Fang, <strong>ce changement de marque vise &agrave; unifier l&rsquo;identit&eacute; et la vision du groupe OK<\/strong>, qui souhaite se positionner comme <strong>un acteur majeur<\/strong> de la finance d&eacute;centralis&eacute;e, des NFT et du Web3.\n<\/p><h2>Un Rebranding Progressif<\/h2><p><span class=\"replacer\"><\/span><\/p><p>\nLe processus de rebranding <strong>va se faire progressivement<\/strong> dans les diff&eacute;rents march&eacute;s o&ugrave; Okcoin op&egrave;re. Le premier pays concern&eacute; sera Singapour, suivi par l&rsquo;Europe et les &Eacute;tats-Unis dans les prochains mois. Hong Fang a assur&eacute; que les clients b&eacute;n&eacute;ficieront<strong> des m&ecirc;mes services et du m&ecirc;me cadre r&eacute;glementaire sous la nouvelle marque<\/strong>.<\/p><p>Le groupe OK a &eacute;galement annonc&eacute; qu&rsquo;il avait cess&eacute; d&rsquo;utiliser la marque et le produit Okcoin <strong>dans certaines r&eacute;gions<\/strong>, comme l&rsquo;Am&eacute;rique latine, le Moyen-Orient et l&rsquo;Afrique du Nord, l&rsquo;Asie du Sud, Hong Kong et d&rsquo;autres r&eacute;gions. Le groupe OK a pr&eacute;cis&eacute; que les &Eacute;tats-Unis <strong>restaient un march&eacute; strat&eacute;gique pour lui, malgr&eacute; les d&eacute;fis r&eacute;glementaires auxquels il fait face<\/strong>.\n<\/p><h2>Les Changements de Marque Comme T&eacute;moin de la Croissance<\/h2><p><span class=\"replacer\"><\/span><\/p><p>\nLe groupe OK n&rsquo;est pas le seul &agrave; op&eacute;rer un changement de marque dans le secteur des cryptomonnaies. En effet, d&rsquo;autres plateformes comme Binance ou Coinbase ont &eacute;galement modifi&eacute; leur nom ou leur logo pour refl&eacute;ter leur &eacute;volution et leur diversification. Ces changements t&eacute;moignent de <strong>la croissance et de la maturit&eacute; du march&eacute; des cryptomonnaies<\/strong>, qui attire de plus en plus d&rsquo;utilisateurs et d&rsquo;investisseurs dans le monde entier.<\/p><p>Source : <a href=\"https:\/\/twitter.com\/hfangca\/status\/1711402101673431207?s=20\">X (Twitter)<\/a><\/p><hr><p>Sur le m&ecirc;me sujet :<\/p><p>&#8211; <a href=\"https:\/\/cryptonews.com\/fr\/news\/okex-korea-axes-privacy-coins-as-south-korean-purge-intensif-4352\/\">OKEx Korea d&eacute;liste des tokens ax&eacute;s sur la confidentialit&eacute; et le d&eacute;listing s&rsquo;intensifie&nbsp;<\/a><\/p><p>&#8211; <a href=\"https:\/\/cryptonews.com\/fr\/news\/binance-okx-moonpay-travaillent-conformer-nouvelles-reglementations-britanniques\/\">Binance, OKX et MoonPay travaillent pour se conformer aux nouvelles r&eacute;glementations britanniques<\/a><\/p><p>&#8211;&nbsp; <a href=\"https:\/\/cryptonews.com\/fr\/news\/okx-margin-trading-wall-street-memes-swap-perpetuels-wsmusdt\/\">OKX lance le margin trading sur Wall Street Memes ainsi que des swaps perp&eacute;tuels $WSM\/USDT&nbsp;<\/a><\/p><hr><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Okcoin, l&rsquo;une des plus anciennes et des plus importantes plateformes d&rsquo;&eacute;change de cryptomonnaies au monde, va changer de nom et devenir OKX, comme sa filiale internationale. C&rsquo;est ce qu&rsquo;a annonc&eacute; Hong Fang, le directeur g&eacute;n&eacute;ral du groupe OK et le pr&eacute;sident d&rsquo;OKX, sur le r&eacute;seau social X (anciennement Twitter) le 10 octobre 2023. We&#39;ve made [&hellip;]<\/p>\n","protected":false},"author":271,"featured_media":115443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"editors":[2550],"sponsored_companies":[],"class_list":["post-115441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-defi-news","editors-jurgen-hoffman"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Okcoin va devenir OKX, comme sa filiale internationale<\/title>\n<meta name=\"description\" content=\"OKCoin devient OKX : Un changement de marque majeur dans le monde des cryptomonnaies, refl\u00e9tant l&#039;\u00e9volution du secteur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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