{"id":113126,"date":"2023-10-03T09:00:34","date_gmt":"2023-10-03T09:00:34","guid":{"rendered":"https:\/\/fr.cryptonews.com\/?p=113126"},"modified":"2023-10-03T08:59:38","modified_gmt":"2023-10-03T08:59:38","slug":"collaboration-exclusive-moncler-adidas","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/news\/collaboration-exclusive-moncler-adidas\/","title":{"rendered":"Collaboration exclusive pour Moncler et Adidas : Entre IA et NFT"},"content":{"rendered":"<p>La marque de v&ecirc;tements d&#8217;ext&eacute;rieur de luxe, Moncler, a r&eacute;cemment annonc&eacute; le lancement d&rsquo;une nouvelle campagne de v&ecirc;tements intitul&eacute;e <strong>&#8220;The Art of Explorers&#8221;.<\/strong> Selon les repr&eacute;sentants de la compagnie, cette campagne a pour but de c&eacute;l&eacute;brer la collaboration &agrave; venir avec Adidas Originals en mettant en avant des &#8220;aventuriers g&eacute;n&eacute;r&eacute;s par l&#8217;IA&#8221;, ainsi que des sculptures mixtes. Elle comprend &eacute;galement une exp&eacute;rience num&eacute;rique immersive et une s&eacute;rie de NFT en &eacute;dition limit&eacute;e.\n<\/p><h2>Adidas s&#8217;associe &agrave; Moncler dans une nouvelle campagne au style moderne<\/h2><p><span class=\"replacer\"><\/span><\/p><p>\nD&rsquo;apr&egrave;s les informations partag&eacute;es sur la nouvelle campagne en cours de lancement,<strong> de nombreux artistes pluridisciplinaires<\/strong> ont travaill&eacute; avec Moncler pour concevoir des sculptures d&#8217;explorateurs inspir&eacute;es des tenues de la collection.<\/p><p>Ces sculptures, &oelig;uvres de Gary Card, Ibby Njoya et Kate Tabor, sont juxtapos&eacute;es &agrave; des images d&#8217;individus portant les v&ecirc;tements de la collection collaborative.<\/p><p>Les visuels, quant &agrave; eux, <strong>ont un aspect assez particulier<\/strong> qui poussent plusieurs personnes &agrave; se demander si les mod&egrave;les utilis&eacute;s sont r&eacute;els ou s&rsquo;ils ont plut&ocirc;t &eacute;t&eacute; g&eacute;n&eacute;r&eacute;s par l&#8217;IA.<\/p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Here\u2019s to the explorers.\u00a0\u200b<br>To those who travel beyond limits.\u200b<br>To a place Where Originality Meet Extraordinary.\u200b<br>To <a href=\"https:\/\/twitter.com\/Moncler?ref_src=twsrc%5Etfw\">@Moncler<\/a> x adidas Originals. <a href=\"https:\/\/t.co\/ympZIcPY7X\">pic.twitter.com\/ympZIcPY7X<\/a><\/p>\n<p>&mdash; adidas Originals (@adidasoriginals) <a href=\"https:\/\/twitter.com\/adidasoriginals\/status\/1708739829473718363?ref_src=twsrc%5Etfw\">October 2, 2023<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>Les looks sont stylis&eacute;s par Ai Kamoshita, maquill&eacute;s et accessoiris&eacute;s par Isamaya Ffrench, puis coiff&eacute;s par Shirori Takahashi. Hanna Moon est la photographe qui s&rsquo;est occup&eacute;e de la capture de ces sculptures. Lors d&rsquo;une interview donn&eacute;e r&eacute;cemment, Gary Card a d&eacute;crit son &oelig;uvre comme<strong> &#8220;lourde et imposante&#8221;,<\/strong> &eacute;voquant une version alt&eacute;r&eacute;e du style Moncler.<\/p><p>Isamaya Ffrench mentionne que le concept de la campagne se concentrait sur la cr&eacute;ation d&#8217;avatars inspir&eacute;s des v&ecirc;tements de la collection. Pour atteindre ce r&eacute;sultat, les concepteurs se sont servis <strong>de divers mat&eacute;riaux et techniques,<\/strong> notamment des masques en plastique transparent et de la peinture a&eacute;rographe.<\/p><p>Takahashi, pour sa part, a d&eacute;taill&eacute; son approche pour chaque coiffure qui, selon elle, a pour but <strong>d&rsquo;unifier le monde r&eacute;el et le monde de l&#8217;IA<\/strong> &agrave; travers les looks.\n<\/p><h2>La collection NFT de la collaboration Moncler x Adidas Originals : Un m&eacute;lange d&#8217;art et de technologie<\/h2><p><span class=\"replacer\"><\/span><\/p><p>\nL&rsquo;un des &eacute;l&eacute;ments les plus int&eacute;ressants de la collaboration entre Moncler et Adidas Originals consiste en la <strong>r&eacute;v&eacute;lation d&#8217;une collection NFT exclusive.<\/strong> Cette initiative num&eacute;rique est une extension naturelle pour les deux marques qui ont d&eacute;j&agrave; exprim&eacute; leur profond int&eacute;r&ecirc;t pour ce nouveau domaine qui selon eux est un m&eacute;lange d&#8217;art et de technologie.<\/p><p>Sur le site web de Moncler, une exp&eacute;rience num&eacute;rique immersive avec un paysage urbain lumineux rappelle l&#8217;ambiance de l&#8217;exposition <strong>&#8220;Art of Genius&#8221;.<\/strong> Enrichie de son, de vid&eacute;o et d&#8217;animation 3D, cette exp&eacute;rience permet &eacute;galement d&#8217;acc&eacute;der &agrave; des produits exclusifs, que les visiteurs peuvent acqu&eacute;rir via des panneaux d&#8217;affichage num&eacute;riques.<\/p><p>La pi&egrave;ce ma&icirc;tresse de la collection <a href=\"https:\/\/cryptonews.com\/fr\/news\/nft-news\/\">NFT<\/a> est la botte Moncler x Adidas Originals NMD, accessible &agrave; la fois sur la plateforme immersive de Moncler et sur <strong>l&#8217;application Adidas Confirmed.<\/strong> Notez d&rsquo;ailleurs que la compagnie Moncler n&#8217;est pas novice dans l&#8217;espace Web3.<\/p><p>En effet, pour c&eacute;l&eacute;brer son 70e anniversaire en octobre 2022, la marque <strong>a lanc&eacute; 1 070 NFT<\/strong> inspir&eacute;s de sa veste embl&eacute;matique Maya en collaboration avec la plateforme Web3 Ariane.<\/p><p>La vision globale de cette campagne s&#8217;aligne avec l&#8217;approche du &#8220;Art of Genius&#8221; de Moncler, qui a d&eacute;j&agrave; orchestr&eacute; des collaborations avec des entit&eacute;s vari&eacute;es telles qu&#8217;Adidas Originals, le musicien et designer Pharrell Williams, Salehe Bembury, Roc Nation de Jay-Z et Mercedes Benz.<\/p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">ALTS &#8211; get ready to explore \ud83e\uddd1\u200d\ud83d\ude80<\/p>\n<p>Where originality meets extraordinary &#8211; there&#39;s a surprise to be uncovered. Starting October 4th.<\/p>\n<p>What could it be? \ud83c\udf0c <a href=\"https:\/\/twitter.com\/Moncler?ref_src=twsrc%5Etfw\">@Moncler<\/a> <a href=\"https:\/\/twitter.com\/adidasoriginals?ref_src=twsrc%5Etfw\">@adidasoriginals<\/a> <a href=\"https:\/\/t.co\/MLF6udn4ez\">pic.twitter.com\/MLF6udn4ez<\/a><\/p>\n<p>&mdash; ALTS by adidas (@altsbyadidas) <a href=\"https:\/\/twitter.com\/altsbyadidas\/status\/1708792203269615745?ref_src=twsrc%5Etfw\">October 2, 2023<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>En compl&eacute;ment de cette collection num&eacute;rique, une gamme physique de v&ecirc;tements et chaussures <a href=\"https:\/\/www.moncler.com\/en-us\/adidas-collection-preview.html\" target=\"_blank\" rel=\"noopener\">Moncler x Adidas Originals<\/a> sera disponible d&egrave;s le 4 octobre, et arrivera dans certains points de vente le jour suivant.<\/p><hr><p>Source : <a href=\"https:\/\/decrypt.co\/199800\/adidas-moncler-fashion-collab-features-ai-adventurers-nfts\" target=\"_blank\" rel=\"noopener\">Decrypt<\/a><\/p><hr><p>Sur le m&ecirc;me sujet :\n<\/p><ul>\n<li><a href=\"https:\/\/cryptonews.com\/fr\/exclusives\/geant-adidas-sassocie-artiste-fewocious-nouvelle-collection-rapproche-reel-virtuel\/\">Le g&eacute;ant Adidas s&rsquo;associe &agrave; l&rsquo;artiste Fewocious pour une nouvelle collection qui rapproche le r&eacute;el du virtuel<\/a><\/li>\n<li><a href=\"https:\/\/cryptonews.com\/fr\/news\/musee-dorsay-associe-tezos-adopte-nft\/\">Le Mus&eacute;e d&rsquo;Orsay s&rsquo;associe &agrave; Tezos et adopte les NFT<\/a><\/li>\n<li><a href=\"https:\/\/cryptonews.com\/fr\/news\/paypal-fait-demande-brevet-marketplace-nft\/\">PayPal fait une demande de brevet pour une marketplace NFT<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>La marque de v&ecirc;tements d&#8217;ext&eacute;rieur de luxe, Moncler, a r&eacute;cemment annonc&eacute; le lancement d&rsquo;une nouvelle campagne de v&ecirc;tements intitul&eacute;e &#8220;The Art of Explorers&#8221;. Selon les repr&eacute;sentants de la compagnie, cette campagne a pour but de c&eacute;l&eacute;brer la collaboration &agrave; venir avec Adidas Originals en mettant en avant des &#8220;aventuriers g&eacute;n&eacute;r&eacute;s par l&#8217;IA&#8221;, ainsi que des [&hellip;]<\/p>\n","protected":false},"author":272,"featured_media":113086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"editors":[2550],"sponsored_companies":[],"class_list":["post-113126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft-news","editors-jurgen-hoffman"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Collaboration exclusive pour Moncler et Adidas : Entre IA et NFT<\/title>\n<meta name=\"description\" content=\"Collaboration exclusive pour 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