{"id":107125,"date":"2023-07-24T14:22:00","date_gmt":"2023-07-24T14:22:00","guid":{"rendered":"https:\/\/fr.cryptonews.com\/?p=120483"},"modified":"2023-07-24T17:22:04","modified_gmt":"2023-07-24T17:22:04","slug":"twitter-fait-adieux-loiseau-bleu-devient-plateforme-x","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/fr\/news\/twitter-fait-adieux-loiseau-bleu-devient-plateforme-x\/","title":{"rendered":"Twitter fait ses adieux \u00e0 l&#8217;oiseau bleu et devient la plateforme X"},"content":{"rendered":"<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/cimg.co\/news\/120483\/319753\/capture-decran-2023-07-24.jpg\" alt=\"\" srcset=\"https:\/\/cimg.co\/news\/120483\/319753\/responsive-images\/capture-decran-2023-07-24___media_library_original_1000_500.jpg 1000w, https:\/\/cimg.co\/news\/120483\/319753\/responsive-images\/capture-decran-2023-07-24___media_library_original_900_450.jpg 900w, https:\/\/cimg.co\/news\/120483\/319753\/responsive-images\/capture-decran-2023-07-24___media_library_original_720_360.jpg 720w, https:\/\/cimg.co\/news\/120483\/319753\/responsive-images\/capture-decran-2023-07-24___media_library_original_600_300.jpg 600w, https:\/\/cimg.co\/news\/120483\/319753\/responsive-images\/capture-decran-2023-07-24___media_library_original_300_150.jpg 300w\" sizes=\"100vw\" width=\"1000\" class=\"content-img\"><\/figure><p>La prise de contr&ocirc;le de <strong>Twitter<\/strong> par <strong>Elon Musk<\/strong> est un des &eacute;v&egrave;nements marquants de l&rsquo;ann&eacute;e 2022. Cette acquisition ne s&rsquo;est cependant pas d&eacute;roul&eacute;e comme Musk le souhaitait et avait &eacute;t&eacute; fortement contest&eacute;e d&egrave;s le d&eacute;part. Et le remue-m&eacute;nage continue. En effet, Musk a d&eacute;cid&eacute; d&rsquo;<strong>abandonner l&#8217;oiseau bleu, logo embl&eacute;matique de Twitter, pour le remplacer par un simple X<\/strong>.&nbsp;<\/p><h2><strong>Un nouveau d&eacute;part pour Twitter avec X<\/strong><\/h2><span class=\"replacer\"><\/span><p><strong>X Corp<\/strong> avait &eacute;t&eacute; cr&eacute;&eacute;e en mars dernier en tant que soci&eacute;t&eacute;-m&egrave;re de Twitter. Avec ce rebranding, Musk semble se pr&eacute;parer &agrave; <strong>conduire le r&eacute;seau social vers une nouvelle direction strat&eacute;gique<\/strong>. En effet, selon les derni&egrave;res d&eacute;clarations du PDG de Tesla, <strong>X pourrait devenir une &laquo;&nbsp;super app&nbsp;&raquo; ou application tout-en-un similaires &agrave; celles qui existent sur le march&eacute; chinois<\/strong>.&nbsp;<\/p><div class=\"raw-html-embed\"><blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Buying Twitter is an accelerant to creating X, the everything app<\/p>&mdash; Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1577428272056389633?ref_src=twsrc%5Etfw\">October 4, 2022<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div><p>L&rsquo;un de ces exemples est <strong>WeChat<\/strong>, une applications de m&eacute;dias sociaux utilis&eacute;e pour les appels texte et vid&eacute;o. WeChat poss&egrave;de &eacute;galement des fonctionnalit&eacute;s pour le paiement des factures, la r&eacute;servation de taxis ou de restaurants. Plusieurs autres types d&rsquo;activit&eacute;s sont inclues dans l&rsquo;application. Twitter a d&eacute;j&agrave; proc&eacute;d&eacute; &agrave; l&rsquo;int&eacute;gration de fonctionnalit&eacute;s en pr&eacute;paration de cette &eacute;volution : des outils permettant aux utilisateurs d&#8217;<strong>acc&eacute;der au march&eacute; crypto et &agrave; d&#8217;autres services du march&eacute; financier ont &eacute;t&eacute; introduits dans l&rsquo;application<\/strong>.<\/p><p>Avec ce rebranding, Musk semble vouloir revenir vers le secteur des paiements. La soci&eacute;t&eacute; <a href=\"https:\/\/X.com\"><u>X.com<\/u><\/a> &eacute;tait une des premi&egrave;res banques en ligne. La lettre X suit de pr&egrave;s le parcours entreprenarial de Musk. La lettre X est repr&eacute;sent&eacute;e &agrave; plusieurs reprises dans l&#8217;empire commercial de Musk, notamment les mod&egrave;les de voitures <strong>SpaceX<\/strong> et <strong>Tesla<\/strong>. La d&eacute;cision a &eacute;t&eacute; confirm&eacute;e par le PDG de Twitter, <strong>Linda Yacarino<\/strong>, dans la journ&eacute;e d&rsquo;hier :&nbsp;<\/p><blockquote><p>&#8220;X est le futur de l&#8217;interactivit&eacute; illimit&eacute;e &#8211; centr&eacute;e sur l&#8217;audio, la vid&eacute;o, la messagerie, les paiements\/banques &#8211; pour cr&eacute;er un march&eacute; mondial pour les id&eacute;es, les biens, les services et les opportunit&eacute;s (&hellip;) Propuls&eacute; par l&#8217;IA, X nous connectera tous d&#8217;une mani&egrave;re que nous commen&ccedil;ons &agrave; peine &agrave; imaginer.&#8221;<\/p><\/blockquote><h2><strong>Un rebranding qui ne fait l&rsquo;unanimit&eacute; au sein de la cryptosph&egrave;re<\/strong><\/h2><span class=\"replacer\"><\/span><p>Twitter est un des principaux bastions de la communaut&eacute; crypto avec plus d&#8217;un milliard de tweets sur la crypto entre 2020 et 2022, selon un rapport publi&eacute; par <strong>Hypebeast<\/strong>. Des personnalit&eacute;s bien connues de la cryptosph&egrave;re tels que <a href=\"https:\/\/twitter.com\/danheld?s=20\" rel=\"nofollow\"><strong>Dan Held<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/TiffanyFong_?s=20\" rel=\"nofollow\"><strong>Tiffany Fong<\/strong><\/a> et <a href=\"https:\/\/twitter.com\/PeterMcCormack?s=20\" rel=\"nofollow\"><strong>Peter McCormack<\/strong><\/a> estiment que la d&eacute;cision de Musk est insens&eacute;e.<\/p><div class=\"raw-html-embed\"><blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">X is the future of corporate surveillance <a href=\"https:\/\/t.co\/xILR1gnf9v\">https:\/\/t.co\/xILR1gnf9v<\/a><\/p>&mdash; Peter McCormack&#127988;&zwj;&#9760;&#65039; (@PeterMcCormack) <a href=\"https:\/\/twitter.com\/PeterMcCormack\/status\/1683463469905870854?ref_src=twsrc%5Etfw\">July 24, 2023<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div><p>Ce changement permettra-t-il &agrave; X de trouver un nouveau souffle ? Twitter subit en effet une <a href=\"https:\/\/cryptonews.com\/fr\/news\/croissance-alternatives-decentralisees-twitter-bluesky-et-nostr-saccelerer-blockchain\/\" rel=\"nofollow\">pression constante<\/a> depuis le rachat de Musk. Ce dernier a proc&eacute;d&eacute; &agrave; une <strong>r&eacute;duction drastique des effectifs et des co&ucirc;ts<\/strong>, une politique qui n&rsquo;a pas &eacute;t&eacute; bien accueillie &agrave; la fois par les utilisateurs et les annonceurs. <strong>Les revenus publicitaires de Twitter auraient diminu&eacute; de moiti&eacute; <\/strong>depuis plusieurs mois. Ce mois-ci, son rival <strong>Meta<\/strong> a lanc&eacute; une nouvelle application qui concurrence directement Twitter : <strong>baptis&eacute;e Threads, elle a d&eacute;j&agrave; attir&eacute; des dizaines de millions d&rsquo;utilisateurs<\/strong>.&nbsp;<\/p><p>Sans grande surprise, &agrave; la suite de cette nouvelle, <strong>des dizaines de jetons X ont envahi les r&eacute;seaux blockchain<\/strong>. Les observateurs estiment que cette tendance confirme une nouvelle fois l&rsquo;attractivit&eacute; des <a href=\"https:\/\/cryptonews.com\/fr\/exclusives\/cryptos-twitter\/\" rel=\"nofollow\">jetons m&egrave;mes<\/a> pour les traders &agrave; la recherche d&rsquo;opportunit&eacute;s d&rsquo;investissements &agrave; faible co&ucirc;t.<\/p><figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/cimg.co\/p\/no_image.svg\" alt=\"\" sizes=\"100vw\" width=\"811\" class=\"content-img lazyload\" data-src=\"https:\/\/cimg.co\/news\/120483\/319754\/capture-decran-2023-07-24.jpg\" data-srcset=\"https:\/\/cimg.co\/news\/120483\/319754\/responsive-images\/capture-decran-2023-07-24___media_library_original_811_347.jpg 811w, https:\/\/cimg.co\/news\/120483\/319754\/responsive-images\/capture-decran-2023-07-24___media_library_original_720_308.jpg 720w, https:\/\/cimg.co\/news\/120483\/319754\/responsive-images\/capture-decran-2023-07-24___media_library_original_600_257.jpg 600w, https:\/\/cimg.co\/news\/120483\/319754\/responsive-images\/capture-decran-2023-07-24___media_library_original_300_128.jpg 300w\"><figcaption>Source : DEXTools<\/figcaption><\/figure><p><i>Sources : <\/i><a href=\"https:\/\/hypebeast.com\/2022\/3\/exclusive-twitter-data-cryptocurrency-trends-tweets-nfts-creators\"><i><u>Hypebeast<\/u><\/i><\/a><i>, <\/i><a href=\"https:\/\/twitter.com\/elonmusk?s=20\"><i><u>Twitter Elon Musk<\/u><\/i><\/a><i>, <\/i><a href=\"https:\/\/twitter.com\/lindayacc?s=20\" rel=\"nofollow\"><i>Twitter Linda Yacarino<\/i><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La prise de contr&ocirc;le de Twitter par Elon Musk est un des &eacute;v&egrave;nements marquants de l&rsquo;ann&eacute;e 2022. Cette acquisition ne s&rsquo;est cependant pas d&eacute;roul&eacute;e comme Musk le souhaitait et avait &eacute;t&eacute; fortement contest&eacute;e d&egrave;s le d&eacute;part. Et le remue-m&eacute;nage continue. En effet, Musk a d&eacute;cid&eacute; d&rsquo;abandonner l&#8217;oiseau bleu, logo embl&eacute;matique de Twitter, pour le remplacer [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,1],"tags":[],"editors":[1620],"sponsored_companies":[],"class_list":["post-107125","post","type-post","status-publish","format-standard","hentry","category-finance-news","category-news","editors-corinne-r"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter : adieu \u00e0 l&#039;oiseau bleu pour devenir la plateforme X<\/title>\n<meta name=\"description\" content=\"Ce rebranding intervient alors que la situation financi\u00e8re de Twitter reste toujours difficile.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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