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Crypto Goes Mainstream with TV Ads and More in France, Switzerland

Tim Alper
Last updated: | 1 min read

Cryptocurrencies are getting mainstream media coverage in Europe – with France’s biggest TV network airing Bitcoin (BTC)-related advertisement, and a Swiss newspaper publishing a full-page spread on crypto.

Source: iStock/gilaxia

As previously reported, Keplerk last month relaunched a program that allows customers to buy Bitcoin in thousands of French tobacco retailers.

To promote the campaign, Keplerk has created an 18-second television ad, which French Twitter users report is being aired several times per day on TF1, France’s most popular TV network. TF1 has an average market share of 24% of the French audience, and its major shareholder is Bouygues, a major business group with market-leading telecoms and construction arms.

A Twitter user who shared a video of the ad airing on their TV even went as far as pointing out that their set-top box was tuned to TF1 at the time of broadcast.

The company has previously created another video ad, which shows a man buying BTC in a French tobacconist using the Keplerk QR code-powered service.

Meanwhile, across the border in Switzerland, weekly newspaper Handelszeitung published a page-long guide to cryptocurrencies entitled “Crypto for Dummies.” The paper’s coverage is 77,000, per International Media Sales data.

The feature, which can also be found online here, includes a step-by-step walkthrough for beginner investors wishing to buy Ethereum tokens.

The author also makes a remarkable call to action, writing,

“Discover for yourself that cryptocurrency is not just a speculative phenomenon, but also an amazing piece of technology that lets you gain and control assets and money on your phone – without relying on banks or other companies.”

Learn more:
Alec Baldwin Hired by eToro, but Baldwins are Not New to Crypto
This Bitcoin Ad Prompts Mixed Reactions
This Viral Crypto Ad Just Got Almost 2.5 Million Views
Ripple Released ‘Sequel’ to Their Famous Crypto Ad