{"id":134441,"date":"2024-03-08T10:49:09","date_gmt":"2024-03-08T10:49:09","guid":{"rendered":"https:\/\/de.cryptonews.com\/?p=134441"},"modified":"2024-03-08T10:48:23","modified_gmt":"2024-03-08T10:48:23","slug":"binances-crypto-perfume-for-women-receives-industry-wide-criticisms","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/","title":{"rendered":"Binance&#8217;s &#8220;Krypto-Parf\u00fcm&#8221; f\u00fcr Frauen wird branchenweit kritisiert"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-134443\" src=\"https:\/\/cryptonews.com\/wp-content\/uploads\/sites\/2\/2024\/03\/1709888463-perfume.jpeg\" alt=\"\" width=\"612\" height=\"379\" srcset=\"https:\/\/cimg.co\/wp-content\/uploads\/sites\/2\/2024\/03\/08104325\/1709888463-perfume.jpeg 612w, https:\/\/cimg.co\/wp-content\/uploads\/sites\/2\/2024\/03\/08104325\/1709888463-perfume-300x186.jpeg 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\"><\/p><p>Der Kryptob&ouml;rsenriese Binance hat ein &#8220;Krypto&#8221;-Luxusparf&uuml;m vorgestellt, um mehr Frauen in den Bereich der digitalen Assets zu locken. Der Duft wurde in Verbindung mit dem Internationalen Frauentag<a href=\"https:\/\/www.prnewswire.com\/news-releases\/finance-meets-fragrance-binance-unveils-crypto-scent-to-attract-more-women-into-crypto-302081035.html\" target=\"_blank\" rel=\"noopener\"> enth&uuml;llt.<\/a><\/p><p>Rachel Conlan, Chief Marketing Officer bei Binance, bezeichnet die Kampagne als &#8220;mutig, unverwechselbar und absichtlich st&ouml;rend&#8221;. Sie f&uuml;gte hinzu: &#8220;Es ist eine Botschaft an die Frauen, dass sie in der Krypto-Revolution eine wichtige Rolle spielen k&ouml;nnen.&#8221;<\/p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">There\u2019s still not enough women in crypto.<\/p>\n<p>We&#39;ve launched our new fragrance \u2018CRYPTO\u2019 as a new way to open up conversations with the public on what needs to be done to bridge the gender gap. <\/p>\n<p>Find out more \ud83d\udc49 <a href=\"https:\/\/t.co\/z2ICGrhSnC\">https:\/\/t.co\/z2ICGrhSnC<\/a> <a href=\"https:\/\/t.co\/LDTtLWME4o\">pic.twitter.com\/LDTtLWME4o<\/a><\/p>\n<p>&mdash; Binance (@binance) <a href=\"https:\/\/twitter.com\/binance\/status\/1765376794746642730?ref_src=twsrc%5Etfw\">March 6, 2024<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>Die Marketingabteilung von Binance stellte fest, dass der Hauptgrund f&uuml;r die Ver&ouml;ffentlichung eines Krypto-Duftes darin besteht, &#8220;mehr Frauen zu ermutigen, die Welt der Kryptow&auml;hrung zu erlernen und zu erkunden&#8221;.<\/p><p>Mit der Ver&ouml;ffentlichung plant Binance, Anreize f&uuml;r die ersten 5000 Frauen zu schaffen, die einen Anf&auml;ngerkurs an der Binance Academy absolvieren. Jede erfolgreiche Absolventin erh&auml;lt USDT-Token-Gutscheine im Wert von 25 Dollar, hei&szlig;t es weiter.<\/p><p>Das neue Parf&uuml;m kombiniert &#8220;Finanzen mit Parf&uuml;m&#8221; und tr&auml;gt die Aufschrift &#8220;Eau de Binance&#8221;. Neben der Ver&ouml;ffentlichung des Parf&uuml;ms veranstaltet Binance auch lokale Treffen und Initiativen in den sozialen Medien, um &uuml;ber die Bedeutung der Rolle von Frauen im Krypto-Bereich zu diskutieren.<\/p><p>Die angeschlagene B&ouml;rse hatte in der j&uuml;ngsten Vergangenheit viele Herausforderungen zu bew&auml;ltigen. Der CEO und Mitbegr&uuml;nder des Unternehmens, <a href=\"https:\/\/cryptonews.com\/news\/binance-ceo-changpeng-cz-zhao-resigns-and-pleads-guilty-whats-going-on\/\" target=\"_blank\" rel=\"noopener\">Changpeng Zhao, bekannte sich im November 2023 schuldig<\/a>, gegen strafrechtliche US-Antigeldw&auml;schevorschriften versto&szlig;en zu haben. Nach den Anschuldigungen trat er von der F&uuml;hrungsposition bei der Kryptob&ouml;rse zur&uuml;ck.<\/p><p>Dar&uuml;ber hinaus war die B&ouml;rse mit zahlreichen regulatorischen Problemen konfrontiert, darunter eine Klage der US-B&ouml;rsenaufsicht SEC, die Binance beschuldigt, gegen das Bundeswertpapiergesetz versto&szlig;en zu haben.\n<\/p><h2>Krypto-Parf&uuml;m erh&auml;lt massiven Gegenwind aus der Community<\/h2><p><span class=\"replacer\"><\/span><\/p><p>\nKurz nach der Ver&ouml;ffentlichung eines Binance &#8216;Crypto&#8217;-Parf&uuml;ms wurde die Initiative von Krypto-Kritikern als &#8216;plump und sexistisch&#8217; bezeichnet.<\/p><p>Barbara Mahe, Mitbegr&uuml;nderin der Pariser NFT Factory, bezeichnete Binance als eine Schande, weil es vorgibt, sich f&uuml;r die Gleichstellung der Geschlechter einzusetzen.<\/p><p>&#8220;Ein Parf&uuml;m wird niemals eine Frau, die ich kenne, davon &uuml;berzeugen, in Kryptow&auml;hrungen zu investieren&#8221;, schrieb sie auf X (Twitter).<\/p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Would men start investing in crypto if given a hammer to play with? \ud83d\udd28<br>No. <\/p>\n<p>Well, guess what, it\u2019s the same for women. <br>A fragrance will never convinced any woman I know to start investing in crypto. <\/p>\n<p>Shame on you <a href=\"https:\/\/twitter.com\/binance?ref_src=twsrc%5Etfw\">@binance<\/a> <br>For pretending to care about gender equality by\u2026 <a href=\"https:\/\/t.co\/Xn5qUpWsgt\">https:\/\/t.co\/Xn5qUpWsgt<\/a><\/p>\n<p>&mdash; Barbara Mahe (@mahebarbara) <a href=\"https:\/\/twitter.com\/mahebarbara\/status\/1765411482232135737?ref_src=twsrc%5Etfw\">March 6, 2024<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>Nutzer in der gesamten Community beschuldigten Binance, die Interessen der Frauen falsch zu verstehen. Mario Nawfal, ein Gesch&auml;ftsmann und CEO der International Blockchain Consulting Group, verglich das <a href=\"https:\/\/twitter.com\/MarioNawfal\/status\/1765745103291736489\" target=\"_blank\" rel=\"noopener\">Parf&uuml;m von Binance<\/a> mit dem Parf&uuml;m von McDonald&#8217;s Pommes frites. Er f&uuml;gte hinzu: &#8220;Ist heute der 1. April, und ich habe ihn verpasst?&#8221;<\/p><p>Verschiedene Nutzer meldeten sich zu Wort und forderten, Frauen mehr Anerkennung und F&uuml;hrungsrollen im Krypto-Sektor zu geben, anstatt &#8216;Krypto&#8217;-Parf&uuml;m.<\/p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Women want a seat at the crypto table. They want access to generational wealth. Not a damn perfume bottle. <a href=\"https:\/\/t.co\/uyHhefMPVQ\">pic.twitter.com\/uyHhefMPVQ<\/a><\/p>\n<p>&mdash; GIRL in the VERSE | Melina \ud83c\udf99\ufe0f (@girl_intheverse) <a href=\"https:\/\/twitter.com\/girl_intheverse\/status\/1765431389439062052?ref_src=twsrc%5Etfw\">March 6, 2024<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>Arianna Simpson, General Partner bei Andreessen Horowitz (a16z), wo sie in Kryptow&auml;hrungen investiert, nannte die Kampagne &#8220;das D&uuml;mmste, was es gibt&#8221;.<\/p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Ah yes! Nothing like perfume to solve the gender gap! As an actual woman in crypto, this is the dumbest thing I\u2019ve ever seen \ud83e\udd26\u200d\u2640\ufe0f\ud83e\udd26\u200d\u2640\ufe0f\ud83e\udd26\u200d\u2640\ufe0f <a href=\"https:\/\/t.co\/2VzhIQ9Te3\">https:\/\/t.co\/2VzhIQ9Te3<\/a><\/p>\n<p>&mdash; AriannaSimpson.eth (@AriannaSimpson) <a href=\"https:\/\/twitter.com\/AriannaSimpson\/status\/1765456540390088706?ref_src=twsrc%5Etfw\">March 6, 2024<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>Rachel Conlan wies die Kritik zur&uuml;ck und betonte, dass die Initiative sicherstellen soll, dass keine Frau bei der Finanzrevolution zur&uuml;ckgelassen wird.<\/p><p>&#8220;Unser Engagement f&uuml;r Inklusion geht &uuml;ber blo&szlig;e Rhetorik hinaus. Wir reden nicht nur, sondern lassen auch Taten folgen, indem wir Frauen die Bildungsressourcen zur Verf&uuml;gung stellen, die sie brauchen, um ihre finanzielle Zukunft zu gestalten und aktiv an der digitalen Wirtschaft teilzunehmen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Der Kryptob&ouml;rsenriese Binance hat ein &#8220;Krypto&#8221;-Luxusparf&uuml;m vorgestellt, um mehr Frauen in den Bereich der digitalen Assets zu locken. Der Duft wurde in Verbindung mit dem Internationalen Frauentag enth&uuml;llt.Rachel Conlan, Chief Marketing Officer bei Binance, bezeichnet die Kampagne als &#8220;mutig, unverwechselbar und absichtlich st&ouml;rend&#8221;. Sie f&uuml;gte hinzu: &#8220;Es ist eine Botschaft an die Frauen, dass sie [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":134443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,1],"tags":[84],"editors":[3685],"sponsored_companies":[],"class_list":["post-134441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain-news","category-news","tag-binance","editors-sujha-sundararajan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Binance&#039;s &quot;Krypto-Parf\u00fcm&quot; f\u00fcr Frauen wird branchenweit kritisiert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Binance&#039;s &quot;Krypto-Parf\u00fcm&quot; f\u00fcr Frauen wird branchenweit kritisiert\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/\" \/>\n<meta property=\"og:site_name\" content=\"Cryptonews Germany\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-08T10:49:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cimg.co\/wp-content\/uploads\/sites\/2\/2024\/03\/08104325\/1709888463-perfume.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"379\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cimg.co\/wp-content\/uploads\/sites\/2\/2024\/03\/08104325\/1709888463-perfume.jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Binance's \"Krypto-Parf\u00fcm\" f\u00fcr Frauen wird branchenweit kritisiert","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/","og_locale":"de_DE","og_type":"article","og_title":"Binance's \"Krypto-Parf\u00fcm\" f\u00fcr Frauen wird branchenweit kritisiert","og_url":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/","og_site_name":"Cryptonews Germany","article_published_time":"2024-03-08T10:49:09+00:00","og_image":[{"width":612,"height":379,"url":"https:\/\/cimg.co\/wp-content\/uploads\/sites\/2\/2024\/03\/08104325\/1709888463-perfume.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/cimg.co\/wp-content\/uploads\/sites\/2\/2024\/03\/08104325\/1709888463-perfume.jpeg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/#article","isPartOf":{"@id":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/"},"author":{"name":"manuela","@id":"https:\/\/cryptonews.com\/de\/#\/schema\/person\/c51b62cdc26ed0fbd773299ea4828c22"},"headline":"Binance&#8217;s &#8220;Krypto-Parf\u00fcm&#8221; f\u00fcr Frauen wird branchenweit kritisiert","datePublished":"2024-03-08T10:49:09+00:00","mainEntityOfPage":{"@id":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/"},"wordCount":614,"publisher":{"@id":"https:\/\/cryptonews.com\/de\/#organization"},"image":{"@id":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/#primaryimage"},"thumbnailUrl":"https:\/\/cimg.co\/wp-content\/uploads\/sites\/2\/2024\/03\/08104325\/1709888463-perfume.jpeg","keywords":["Binance"],"articleSection":["Blockchain News","News"],"inLanguage":"de-DE","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/cryptonews.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/","url":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/","name":"Binance's \"Krypto-Parf\u00fcm\" f\u00fcr Frauen wird branchenweit kritisiert","isPartOf":{"@id":"https:\/\/cryptonews.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/#primaryimage"},"image":{"@id":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/#primaryimage"},"thumbnailUrl":"https:\/\/cimg.co\/wp-content\/uploads\/sites\/2\/2024\/03\/08104325\/1709888463-perfume.jpeg","datePublished":"2024-03-08T10:49:09+00:00","description":"\u00a0","breadcrumb":{"@id":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/"]}],"author":[]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/#primaryimage","url":"https:\/\/cimg.co\/wp-content\/uploads\/sites\/2\/2024\/03\/08104325\/1709888463-perfume.jpeg","contentUrl":"https:\/\/cimg.co\/wp-content\/uploads\/sites\/2\/2024\/03\/08104325\/1709888463-perfume.jpeg","width":612,"height":379},{"@type":"BreadcrumbList","@id":"https:\/\/cryptonews.com\/de\/news\/binances-crypto-perfume-for-women-receives-industry-wide-criticisms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cryptonews.com\/de\/"},{"@type":"ListItem","position":2,"name":"Binance&#8217;s &#8220;Krypto-Parf\u00fcm&#8221; f\u00fcr Frauen wird branchenweit kritisiert"}]},{"@type":"WebSite","@id":"https:\/\/cryptonews.com\/de\/#website","url":"https:\/\/cryptonews.com\/de\/","name":"Cryptonews","description":"","publisher":{"@id":"https:\/\/cryptonews.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cryptonews.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/cryptonews.com\/de\/#organization","name":"Cryptonews","url":"https:\/\/cryptonews.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/cryptonews.com\/de\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Cryptonews"},"image":{"@id":"https:\/\/cryptonews.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/posts\/134441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/comments?post=134441"}],"version-history":[{"count":2,"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/posts\/134441\/revisions"}],"predecessor-version":[{"id":134444,"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/posts\/134441\/revisions\/134444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/media\/134443"}],"wp:attachment":[{"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/media?parent=134441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/categories?post=134441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/tags?post=134441"},{"taxonomy":"editors","embeddable":true,"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/editors?post=134441"},{"taxonomy":"sponsored_companies","embeddable":true,"href":"https:\/\/cryptonews.com\/de\/wp-json\/wp\/v2\/sponsored_companies?post=134441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}