{"id":94868,"date":"2022-11-16T10:24:00","date_gmt":"2022-11-16T10:24:00","guid":{"rendered":"https:\/\/cn.cryptonews.com\/?p=94868"},"modified":"2023-06-26T11:27:22","modified_gmt":"2023-06-26T11:27:22","slug":"yun-dong-fu-zhuang-ye-ju-tou-nike-tui-chu-web3-ping-tai-ti-gong-xu-ni-fu-zhuang-he-qi-ta-ji-yu-nft-de-chan-pin","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/cn\/news\/yun-dong-fu-zhuang-ye-ju-tou-nike-tui-chu-web3-ping-tai-ti-gong-xu-ni-fu-zhuang-he-qi-ta-ji-yu-nft-de-chan-pin\/","title":{"rendered":"\u8fd0\u52a8\u670d\u88c5\u4e1a\u5de8\u5934 Nike \u63a8\u51fa Web3 \u5e73\u53f0\uff0c\u63d0\u4f9b\u865a\u62df\u670d\u88c5\u548c\u5176\u4ed6\u57fa\u4e8e NFT \u7684\u4ea7\u54c1"},"content":{"rendered":"
\"\"<\/figure>

运动服装业巨头耐克 (Nike) 推出了 .SWOOSH，这是一个新的 Web3 平台，将用于推出虚拟服装，如 T 恤和运动鞋的化身。<\/strong><\/p>

去年 12 月中旬，Nike 收购了 RTFKT，这是一家为元宇宙创造 NFT 和数位运动鞋的虚拟运动鞋公司，这个收购使 Nike 成为了 Web3 领域最大的时尚界参与者之一。<\/strong><\/p>

为了加强其 Web3 工作，这家运动服装业巨头宣布开发 .SWOOSH 这一个新项目，旨在突出该品牌的 NFT 和虚拟服装计划，包括在未来让客户成为共同创造者和分享数位产品版税的方式.<\/strong><\/p>

根据 Vogue Business 的一份报告，该项目隶属于 Nike 虚拟工作室，该工作室由 Nike Snkrs 应用程式前负责人、副总裁 Ron Faris 领导。它将成为 Nike 虚拟创作的家园，预计将于本周五上线。<\/strong><\/p>

 “当你想到像虚拟鞋子这样的虚拟产品时，它不仅仅是鞋子；据报导， Nike 副总裁 Ron Faris 说：“这是产品和体验、服务或实用性的结合。”<\/strong><\/p><\/blockquote>

值得注意的是，Nike 的 NFT 服装将在 Polygon 上铸造，Polygon 是与以太坊区块链一起运行的一个第 2 层扩展解决方案。据 Fast Company 报导，Nike 计划以低于 50 美元一双的价格销售数位运动鞋。<\/strong><\/p>

在 Twitter 贴文中，RTFKT 澄清说该工作室实际上是在帮助 Nike 进一步扩展到 Web3。该公司补充说，Nike 将为 RTFKT 的 CloneX NFT 化身来发布数位服装，然后这些拥有者可以在支持的 Web3 游戏和虚拟世界中使用这些化身。<\/strong><\/p>

RTFKT 表示：“.SWOOSH 是 Nike 虚拟创作的平台，让它们更容易取得，并将数百万人吸引进入到 web3 和数位资产的美妙世界。”<\/strong><\/p><\/blockquote>

值得注意的是，Nike 在 NFT 领域的尝试最为成功。去年 11 月，该公司申请了七项专利，且披露了制造和销售虚拟鞋类和服装的计划。几天后，它推出了 Nikeland — 一个充满线上游戏和虚拟产品的 Roblox 世界。<\/strong><\/p>

在推出后的五个月内，Nikeland 吸引了七百万游客。与此同时，Nike 对 RTFKT 的收购开始产生回报。到 9 月，该公司已从其 NFT 的销售中赚取了超过 1.85 亿美元的收入，并获得了超过 9300 万美元的版税 (royalties)。<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

运动服装业巨头耐克 (Nike) 推出了 .SWOOSH，这是一个新的 Web3 平台，将用于推出虚拟服装，如 T 恤和运动鞋的化身。去年 12 月中旬，Nike 收购了 RTFKT，这是一家为元宇宙创造 NFT 和数位运动鞋的虚拟运动鞋公司，这个收购使 Nike 成为了 Web3 领域最大的时尚界参与者之一。为了加强其 Web3 工作，这家运动服装业巨头宣布开发 .SWOOSH 这一个新项目，旨在突出该品牌的 NFT 和虚拟服装计划，包括在未来让客户成为共同创造者和分享数位产品版税的方式.根据 Vogue Business 的一份报告，该项目隶属于 Nike 虚拟工作室，该工作室由 Nike Snkrs 应用程式前负责人、副总裁 Ron Faris 领导。它将成为 Nike 虚拟创作的家园，预计将于本周五上线。  “当你想到像虚拟鞋子这样的虚拟产品时，它不仅仅是鞋子；据报导， Nike 副总裁 Ron Faris 说：“这是产品和体验、服务或实用性的结合。” 值得注意的是，Nike 的 NFT 服装将在 Polygon 上铸造，Polygon 是与以太坊区块链一起运行的一个第 2 层扩展解决方案。据 Fast Company 报导，Nike […]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,1],"tags":[],"editors":[2415],"sponsored_companies":[],"class_list":["post-94868","post","type-post","status-publish","format-standard","hentry","category-nft-news","category-news","editors-ada-chui"],"acf":[],"yoast_head":"\n\u8fd0\u52a8\u670d\u88c5\u4e1a\u5de8\u5934Nike\u63a8\u51faWeb3\u5e73\u53f0\u3000\u63d0\u4f9b\u865a\u62df\u670d\u88c5\u548cNFT\u4ea7\u54c1<\/title>\n<meta name=\"description\" content=\"Nike\u63a8\u51fa\u4e86\u65b0\u7684Web3 \u5e73\u53f0.SWOOSH\uff0c\u5c06\u7528\u4e8e\u63a8\u51fa\u865a\u62df\u670d\u88c5\u3002\u53bb\u5e74Nike \u6536\u8d2d\u4e86\u4e00\u5bb6\u4e3a\u5143\u5b87\u5b99\u521b\u9020 NFT\u548c\u6570\u4f4d\u8fd0\u52a8\u978b\u7684\u865a\u62df\u8fd0\u52a8\u978b\u516c\u53f8RTFKT\uff0c\u4f7f Nike \u6210\u4e3a\u4e86Web3 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