{"id":90230,"date":"2022-10-09T10:28:00","date_gmt":"2022-10-09T10:28:00","guid":{"rendered":"https:\/\/cn.cryptonews.com\/?p=90230"},"modified":"2023-06-26T11:27:03","modified_gmt":"2023-06-26T11:27:03","slug":"cryptocom-xuan-chuan-guo-du-kuang-che-zan-zhu-nan-di-xiong-shi-han-dong-da-shou-cai-yuan-jin2000ren","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/cn\/news\/cryptocom-xuan-chuan-guo-du-kuang-che-zan-zhu-nan-di-xiong-shi-han-dong-da-shou-cai-yuan-jin2000ren\/","title":{"rendered":"Crypto.com \u5ba3\u4f20\u8fc7\u5ea6\u72c2\u64a4\u8d5e\u52a9\uff0c\u96be\u654c\u718a\u5e02\u5bd2\u51ac\u5927\u624b\u88c1\u5458\u8fd12,000\u4eba"},"content":{"rendered":"
\"\"<\/figure>

早前不惜成本冠名赞助 NBA 湖人队主场、赞助 FIFA 世界杯、F1 赛事，加密货币交易所 Crypto.com 在不到一年的时间里，凭借其强大的行销手段和资金，一跃成为国际知名的企业。但「只有潮退之时，你才会知道谁在裸泳」在目前全球经济环境不明朗的情况下，Crypto.com 似乎已渐渐露出赤裸的上半身。<\/strong><\/p>

Crypto.com大手裁员<\/strong><\/h2><\/span>

面对熊市威胁，Crypto.com 正悄悄缩减品牌宣传方面的投入，美国广告业杂志《Ad Age》引述多个消息来源报导，Crypto.com自去年夏季开始裁员以来，已裁减逾 2,000 名员工，占全体职员约三至四成。<\/strong><\/p>

早在今年六月左右，已有报导指出，Crypto.com 的裁员幅度接近 1,000 人，而执行长 Kris Marszalek亦预计仅裁员  260 人，占全体职员 5%。<\/strong><\/p>

撤回宣传计画<\/strong><\/h2><\/span>

《Ad Age》还指出，Crypto.com除了9月撤回对欧洲冠军联赛（UEFA Champion League ）的 4.95 亿美元赞助之外，还撤回了对洛杉矶足球队 Angel City FC 的赞助以及与电竞赛事活动 Twitch Rivals 的赞助协议。不过，将继续赞助受众最广的2022 年 FIFA 世界杯的赛事。<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

早前不惜成本冠名赞助 NBA 湖人队主场、赞助 FIFA 世界杯、F1 赛事，加密货币交易所 Crypto.com 在不到一年的时间里，凭借其强大的行销手段和资金，一跃成为国际知名的企业。但「只有潮退之时，你才会知道谁在裸泳」在目前全球经济环境不明朗的情况下，Crypto.com 似乎已渐渐露出赤裸的上半身。Crypto.com大手裁员面对熊市威胁，Crypto.com 正悄悄缩减品牌宣传方面的投入，美国广告业杂志《Ad Age》引述多个消息来源报导，Crypto.com自去年夏季开始裁员以来，已裁减逾 2,000 名员工，占全体职员约三至四成。早在今年六月左右，已有报导指出，Crypto.com 的裁员幅度接近 1,000 人，而执行长 Kris Marszalek亦预计仅裁员  260 人，占全体职员 5%。撤回宣传计画《Ad Age》还指出，Crypto.com除了9月撤回对欧洲冠军联赛（UEFA Champion League ）的 4.95 亿美元赞助之外，还撤回了对洛杉矶足球队 Angel City FC 的赞助以及与电竞赛事活动 Twitch Rivals 的赞助协议。不过，将继续赞助受众最广的2022 年 FIFA 世界杯的赛事。<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,1],"tags":[],"editors":[],"sponsored_companies":[],"class_list":["post-90230","post","type-post","status-publish","format-standard","hentry","category-blockchain-news","category-news"],"acf":[],"yoast_head":"\nCrypto.com 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