{"id":89636,"date":"2022-10-04T05:53:00","date_gmt":"2022-10-04T05:53:00","guid":{"rendered":"https:\/\/cn.cryptonews.com\/?p=89636"},"modified":"2023-06-26T11:27:23","modified_gmt":"2023-06-26T11:27:23","slug":"yuan-yu-zhou-huang-wu-qie-wei-xian-jia-zhi-zha-ke-bo-ge-shu-5-qian-yi-shen-jia-kao-gu-nft-bo-fan-shen","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/cn\/news\/yuan-yu-zhou-huang-wu-qie-wei-xian-jia-zhi-zha-ke-bo-ge-shu-5-qian-yi-shen-jia-kao-gu-nft-bo-fan-shen\/","title":{"rendered":"\u5143\u5b87\u5b99\u8352\u829c\u4e14\u672a\u663e\u4ef7\u503c\uff0c\u624e\u514b\u4f2f\u683c\u8f93 5 \u5343\u4ebf\u8eab\u5bb6\uff0c\u9760\u8c37 NFT \u640f\u7ffb\u8eab"},"content":{"rendered":"
\"\"<\/figure>

元宇宙（Metaverse）距离成功或大众热门使用，仍有相当一段路要走，Facebook首席执行官马克·扎克伯格（Mark Zuckerberg），去年宣布公司投入发展元宇宙后，Facebook 品牌更名为 Meta，而 Meta正是元宇宙 “Metaverse” 的缩写，然而革命尚未成功，却先付出沉重蚀本代价。<\/p>

元宇宙之说曾方兴一时，不过亲身「到访」过元宇宙人对其评论褒贬不一，大多数用家都认为元宇宙如今仍是荒地一片有待开发，各种建设和基本环境仍然粗陋。<\/p>

两大社交平台加入 NFT 展示功能<\/strong><\/h2><\/span>

扎克伯格遭遇打击，却没有减低他对WEB 3和区块链（Blockchain）新世代信念追求，他宣布NFT在旗下两大社交平台Facebook和Instagram已测试成功，将正式上线在平台加入NFT展示功能，供拥有者可展示自已收购之藏品，消息发布之前，他一张童年照片率先以10万美元(70万人民币)在NFT界拍售而出。<\/p>

扎克伯格所创立Meta公司经历最艰难一年，今年以来股价一直大跌57%、公司总市市值也极速收缩，对外宣称持有 Meta 股票为主要财产的他，今日财富蒸发近710亿美元(5,000亿人民币)。<\/p>

元宇宙热潮冷却<\/strong><\/h2><\/span>

之前他宣传全力投入元宇宙开发，曾经引爆过一轮话题炒作，也吸引了很多人投身各种元宇宙创新应用概念，不过随着各界用家劣评，元宇宙相关热潮开始慢慢冷却。<\/p>

Meta新计划发展未成功，又面对社群媒体 Tiktok 等今年以来强势竞争，公司公布财报使市场大感失望，其日常活跃用户数度下降，并因此发出亏蚀营运警告。公司股价下挫创下单日最大跌幅，扎克伯格身家一夜就蒸发约 310 亿美元(2,000亿人民币)。<\/p>

身家蒸发近半<\/strong><\/h2><\/span>

全球经济环境恶劣加息频频，整个市场对经济衰退越来越担忧，纷纷缩减广告投放，也使扎克伯格雪上加霜。他身家到目前减少近一半，也让他在全球富豪排名下滑14位跌到第20名，2年前他全副身家曾高达1,420 亿美元(近万亿人民币)。<\/p>

近日对他不利消息也频频传出，甚至传他要裁一成人手，逼自已旗下员工在30日内内部调职，否则就要收拾行来走人，可谓一片愁云惨雾。<\/p>

于是大家都判定元宇宙未能带领他走向新世界，反而是使他陷进大麻烦。面对众多指责，扎克伯格未有停下脚步继续推出NFT应用，希望一举能够翻身。<\/p>

着名品牌抢推 NFT<\/strong><\/h2><\/span>

相比元宇宙概念，NFT反而发展更为清晰亮丽，名人和大众都一度争相以拥有NFT藏品作投资和炫耀，NFT 在艺术界蔚为风潮外，也使世界众多着名品牌抢发自己虚拟产品。<\/p>

其中NIKE就很成功，其首款官方球鞋登场也大受欢迎，不少款更以十万计美元价钱售出，据区块链分析平台 Dune Analytics 资料显示，NIKE 至今靠 NFT创造了1.85亿美元( 近13亿人民币)营收，比排名比第二义大利时装品牌 DOLCE & GABBANA 多7 倍以上。<\/p>

至于NFT营收排在第 3至5 名，也都是知名运动或时尚品牌，分别是 TIFFANY & CO.、GUCCI、adidas，各自NFT营收在1,000至1,200万美元左右(8千万人民币)。<\/p>

虽然环球经济冷风中NFT市场也相对在收缩，今年 8 月 Footprint Analytics 产业报告中指出，2022 年第二季全球NFT交易量也跌了40%以上，不过相对元宇宙却仍具更多实现盈利空间，马克·扎克伯格此时在旗下平台推出NFT功能，有望在绝地中杀出新天。<\/p>","protected":false},"excerpt":{"rendered":"

元宇宙（Metaverse）距离成功或大众热门使用，仍有相当一段路要走，Facebook首席执行官马克·扎克伯格（Mark Zuckerberg），去年宣布公司投入发展元宇宙后，Facebook 品牌更名为 Meta，而 Meta正是元宇宙 “Metaverse” 的缩写，然而革命尚未成功，却先付出沉重蚀本代价。元宇宙之说曾方兴一时，不过亲身「到访」过元宇宙人对其评论褒贬不一，大多数用家都认为元宇宙如今仍是荒地一片有待开发，各种建设和基本环境仍然粗陋。两大社交平台加入 NFT 展示功能扎克伯格遭遇打击，却没有减低他对WEB 3和区块链（Blockchain）新世代信念追求，他宣布NFT在旗下两大社交平台Facebook和Instagram已测试成功，将正式上线在平台加入NFT展示功能，供拥有者可展示自已收购之藏品，消息发布之前，他一张童年照片率先以10万美元(70万人民币)在NFT界拍售而出。扎克伯格所创立Meta公司经历最艰难一年，今年以来股价一直大跌57%、公司总市市值也极速收缩，对外宣称持有 Meta 股票为主要财产的他，今日财富蒸发近710亿美元(5,000亿人民币)。元宇宙热潮冷却之前他宣传全力投入元宇宙开发，曾经引爆过一轮话题炒作，也吸引了很多人投身各种元宇宙创新应用概念，不过随着各界用家劣评，元宇宙相关热潮开始慢慢冷却。Meta新计划发展未成功，又面对社群媒体 Tiktok 等今年以来强势竞争，公司公布财报使市场大感失望，其日常活跃用户数度下降，并因此发出亏蚀营运警告。公司股价下挫创下单日最大跌幅，扎克伯格身家一夜就蒸发约 310 亿美元(2,000亿人民币)。身家蒸发近半全球经济环境恶劣加息频频，整个市场对经济衰退越来越担忧，纷纷缩减广告投放，也使扎克伯格雪上加霜。他身家到目前减少近一半，也让他在全球富豪排名下滑14位跌到第20名，2年前他全副身家曾高达1,420 亿美元(近万亿人民币)。近日对他不利消息也频频传出，甚至传他要裁一成人手，逼自已旗下员工在30日内内部调职，否则就要收拾行来走人，可谓一片愁云惨雾。于是大家都判定元宇宙未能带领他走向新世界，反而是使他陷进大麻烦。面对众多指责，扎克伯格未有停下脚步继续推出NFT应用，希望一举能够翻身。着名品牌抢推 NFT相比元宇宙概念，NFT反而发展更为清晰亮丽，名人和大众都一度争相以拥有NFT藏品作投资和炫耀，NFT 在艺术界蔚为风潮外，也使世界众多着名品牌抢发自己虚拟产品。其中NIKE就很成功，其首款官方球鞋登场也大受欢迎，不少款更以十万计美元价钱售出，据区块链分析平台 Dune Analytics 资料显示，NIKE 至今靠 NFT创造了1.85亿美元( 近13亿人民币)营收，比排名比第二义大利时装品牌 DOLCE & GABBANA 多7 倍以上。至于NFT营收排在第 3至5 名，也都是知名运动或时尚品牌，分别是 TIFFANY & CO.、GUCCI、adidas，各自NFT营收在1,000至1,200万美元左右(8千万人民币)。虽然环球经济冷风中NFT市场也相对在收缩，今年 8 月 Footprint Analytics 产业报告中指出，2022 年第二季全球NFT交易量也跌了40%以上，不过相对元宇宙却仍具更多实现盈利空间，马克·扎克伯格此时在旗下平台推出NFT功能，有望在绝地中杀出新天。<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,1],"tags":[],"editors":[],"sponsored_companies":[],"class_list":["post-89636","post","type-post","status-publish","format-standard","hentry","category-nft-news","category-news"],"acf":[],"yoast_head":"\n\u5143\u5b87\u5b99\u8352\u829c\u4e14\u672a\u663e\u4ef7\u503c\uff0c\u624e\u514b\u4f2f\u683c\u8f93 5 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