{"id":87521,"date":"2022-09-14T06:02:00","date_gmt":"2022-09-14T06:02:00","guid":{"rendered":"https:\/\/cn.cryptonews.com\/?p=87521"},"modified":"2023-06-26T11:27:03","modified_gmt":"2023-06-26T11:27:03","slug":"xing-ba-ke-starbucks-zhi-qu-kuai-lian-cu-jin-zhong-cheng-du-ji-hua-ya-zhu-web3-he-nft-ling-yu-ti-gong-ke-yi-shen-li-qi-jing-de-jiang-li","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/cn\/news\/xing-ba-ke-starbucks-zhi-qu-kuai-lian-cu-jin-zhong-cheng-du-ji-hua-ya-zhu-web3-he-nft-ling-yu-ti-gong-ke-yi-shen-li-qi-jing-de-jiang-li\/","title":{"rendered":"\u661f\u5df4\u514b (Starbucks) \u4e4b\u533a\u5757\u94fe\u4fc3\u8fdb\u5fe0\u8bda\u5ea6\u8ba1\u5212\u62bc\u6ce8 Web3 \u548c NFT \u9886\u57df\uff0c\u63d0\u4f9b\u53ef\u4ee5\u201c\u8eab\u5386\u5176\u5883\u201d\u7684\u5956\u52b1"},"content":{"rendered":"
\"\"
来源：AdobeStock \/ wachiwit<\/figcaption><\/figure>

全球最大的咖啡连锁店星巴克 (Starbucks) 正在涉足 Web3 和非同质性代币 (NFT) 之领域，并计划推出一项名为星巴克奥德赛 (Starbucks Odyssey) 的区块链促进忠诚度计划。<\/p>

这家美国跨国公司在新闻稿中表示，透过利用 Web3 科技，该忠诚度计划将允许星巴克奖励 (Starbucks Rewards) 的会员获得以前无法获得的体验和所有权。<\/p>

Starbucks Odyssey 的体验将包括例如解锁独特的数位、实体和体验性的福利。<\/p>

星巴克执行副总裁兼首席行销主管 Brady Brewer 表示，该计划是此类计划中的第一个。他补充说，该计划的愿景是创建一个地方让星巴克的数位社群可以参与沉浸式的体验并庆祝星巴克品牌的传统和未来。<\/p>

“透过融入 Starbucks Rewards 的生态系统，并在咖啡、联系和社群方面的体验奠定基础，我们以不同于任何其他品牌的方式进入 Web3 空间，同时加深了我们的会员与星巴克的联系，”  Brewer 说。<\/p><\/blockquote>

\"\"
来源：Starbucks<\/figcaption><\/figure>

于新闻稿中所公布的 Starbucks Odyssey 计划之新细节包括了该平台将建立在 Polygon 区块链上。 Polygon 团队表示，星巴克的此项选择是受到其低交易费用、高吞吐量和权益证明 (PoS\/ proof-of-stake) 共识机制的强烈影响所致。<\/p>

星巴克承诺，该平台的设计将确保流畅的用户体验。它将允许会员登录并参与 Starbucks Odyssey 的“旅程” — 这指的是一系列的活动，例如玩互动游戏或对星巴克咖啡和品牌进行测验 — 以获得称为“旅程邮票”的数位收藏品 (以NFT 的形式给予)。<\/p>

旅程邮票可解锁一系列好处。用户还将可以选择以固定的美元价格来购买 NFT，以解锁更高阶的好处。虽然此计划托管在区块链上，但所有购买都不需要加密钱包或加密代币，而是使用签账卡或信用卡来进行。<\/p>

虽然此计划尚未确定所有的福利，但其范围可能包括虚拟浓缩咖啡马提尼的制作课程或获得独特的商品和与艺术家的合作，参加星巴克储备烘焙工场举办的活动，甚至赞助前往在哥斯大黎加 (Costa Rica) 的星巴克 Hacienda Alsacia 咖啡农场的旅行。<\/p>

星巴克奥德赛并非仅是该公司的宣传噱头而已<\/strong><\/h2><\/span>

星巴克已经在这个项目上工作了一段时间。该公司在 8 月份的第二季财务报告中指出，它相信采用 Web 3 科技的未来，并且推出 Starbucks Odyssey 平台不仅是一种宣传噱头，而且是其 Starbucks Rewards 忠诚度计划非常成功的一个组成部分。<\/p>

星巴克已经发布了一份等待名单，以供感兴趣的客户在明年推出时注册来使用该平台。<\/p>","protected":false},"excerpt":{"rendered":"

来源：AdobeStock \/ wachiwit全球最大的咖啡连锁店星巴克 (Starbucks) 正在涉足 Web3 和非同质性代币 (NFT) 之领域，并计划推出一项名为星巴克奥德赛 (Starbucks Odyssey) 的区块链促进忠诚度计划。这家美国跨国公司在新闻稿中表示，透过利用 Web3 科技，该忠诚度计划将允许星巴克奖励 (Starbucks Rewards) 的会员获得以前无法获得的体验和所有权。Starbucks Odyssey 的体验将包括例如解锁独特的数位、实体和体验性的福利。星巴克执行副总裁兼首席行销主管 Brady Brewer 表示，该计划是此类计划中的第一个。他补充说，该计划的愿景是创建一个地方让星巴克的数位社群可以参与沉浸式的体验并庆祝星巴克品牌的传统和未来。 “透过融入 Starbucks Rewards 的生态系统，并在咖啡、联系和社群方面的体验奠定基础，我们以不同于任何其他品牌的方式进入 Web3 空间，同时加深了我们的会员与星巴克的联系，”  Brewer 说。 来源：Starbucks于新闻稿中所公布的 Starbucks Odyssey 计划之新细节包括了该平台将建立在 Polygon 区块链上。 Polygon 团队表示，星巴克的此项选择是受到其低交易费用、高吞吐量和权益证明 (PoS\/ proof-of-stake) 共识机制的强烈影响所致。星巴克承诺，该平台的设计将确保流畅的用户体验。它将允许会员登录并参与 Starbucks Odyssey 的“旅程” — 这指的是一系列的活动，例如玩互动游戏或对星巴克咖啡和品牌进行测验 — 以获得称为“旅程邮票”的数位收藏品 (以NFT 的形式给予)。旅程邮票可解锁一系列好处。用户还将可以选择以固定的美元价格来购买 NFT，以解锁更高阶的好处。虽然此计划托管在区块链上，但所有购买都不需要加密钱包或加密代币，而是使用签账卡或信用卡来进行。虽然此计划尚未确定所有的福利，但其范围可能包括虚拟浓缩咖啡马提尼的制作课程或获得独特的商品和与艺术家的合作，参加星巴克储备烘焙工场举办的活动，甚至赞助前往在哥斯大黎加 (Costa Rica) 的星巴克 Hacienda […]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,1],"tags":[],"editors":[2415],"sponsored_companies":[],"class_list":["post-87521","post","type-post","status-publish","format-standard","hentry","category-blockchain-news","category-news","editors-ada-chui"],"acf":[],"yoast_head":"\n\u661f\u5df4\u514b (Starbucks) \u4e4b\u533a\u5757\u94fe\u4fc3\u8fdb\u5fe0\u8bda\u5ea6\u8ba1\u5212\u62bc\u6ce8 Web3 \u548c NFT \u9886\u57df\uff0c\u63d0\u4f9b\u53ef\u4ee5\u201c\u8eab\u5386\u5176\u5883\u201d\u7684\u5956\u52b1<\/title>\n<meta name=\"description\" content=\"来源：AdobeStock \/ wachiwit全球最大的咖啡连锁店星巴克\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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