{"id":75509,"date":"2022-04-06T06:50:00","date_gmt":"2022-04-06T06:50:00","guid":{"rendered":"https:\/\/cn.cryptonews.com\/?p=75509"},"modified":"2023-06-26T11:27:10","modified_gmt":"2023-06-26T11:27:10","slug":"ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/","title":{"rendered":"\u5496\u5561\u4e1a\u5de8\u5934\u661f\u5df4\u514b (Starbucks) \u7784\u51c6\u76ee\u6807\u8fdb\u519b NFT \u4e1a\u52a1"},"content":{"rendered":"
来源：AdobeStock \/ wachiwit<\/figcaption><\/figure>

星巴克 (Starbucks) 是一家美国跨国连锁咖啡店，目标是在年底前进入非同质性代币（<\/strong>NFT<\/strong><\/a>\/ Non-fungible token）之业务。<\/strong><\/p>

已重新加入星巴克担任临时首席执行长的亿万富翁 Howard Schultz 周一在公开论坛 (Open Forum) 上宣布了此一消息，声称他们计划“在今年年底之前”执行此项计划。<\/strong><\/p>

Schultz 声称他们在进入 NFT 方面的生意业务处于一个有利地位，并称赞该公司：<\/strong><\/p>

“如果你看看那些试图创建数位 NFT 平台和业务的公司、品牌、名人、影响者，我找不到一个如星巴克一般拥有从收藏品到公司之全部历史传承的珍贵资产。”<\/strong><\/p><\/blockquote>

<\/oembed><\/figure>

在一篇部落格文章当中，星巴克<\/strong>确认<\/strong><\/a>了 NFT 的计划，称这是该公司“正在进行中”的计划之一。<\/strong><\/p>

在此公告发布之际，该公司正<\/strong>面临<\/strong><\/a>着多重的挑战，包括部分员工的不满、通货膨胀上升所导致的价格上涨以及其在主要中国市场遭遇的挑战。<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

来源：AdobeStock \/ wachiwit星&# […]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,1],"tags":[],"editors":[2415],"sponsored_companies":[],"class_list":["post-75509","post","type-post","status-publish","format-standard","hentry","category-nft-news","category-news","editors-ada-chui"],"acf":[],"yoast_head":"\n\u5496\u5561\u4e1a\u5de8\u5934\u661f\u5df4\u514b (Starbucks) \u7784\u51c6\u76ee\u6807\u8fdb\u519b NFT \u4e1a\u52a1<\/title>\n<meta name=\"description\" content=\"来源：AdobeStock \/ wachiwit星巴克 (Starbucks)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5496\u5561\u4e1a\u5de8\u5934\u661f\u5df4\u514b (Starbucks) \u7784\u51c6\u76ee\u6807\u8fdb\u519b NFT \u4e1a\u52a1\" \/>\n<meta property=\"og:description\" content=\"来源：AdobeStock \/ wachiwit星巴克 (Starbucks)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/\" \/>\n<meta property=\"og:site_name\" content=\"Cryptonews China\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T06:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-26T11:27:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cimg.co\/news\/75509\/175335\/image.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cimg.co\/news\/75509\/175335\/image.jpg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5496\u5561\u4e1a\u5de8\u5934\u661f\u5df4\u514b (Starbucks) \u7784\u51c6\u76ee\u6807\u8fdb\u519b NFT \u4e1a\u52a1","description":"来源：AdobeStock \/ wachiwit星巴克 (Starbucks)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/","og_locale":"zh_CN","og_type":"article","og_title":"\u5496\u5561\u4e1a\u5de8\u5934\u661f\u5df4\u514b (Starbucks) \u7784\u51c6\u76ee\u6807\u8fdb\u519b NFT \u4e1a\u52a1","og_description":"来源：AdobeStock \/ wachiwit星巴克 (Starbucks)","og_url":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/","og_site_name":"Cryptonews China","article_published_time":"2022-04-06T06:50:00+00:00","article_modified_time":"2023-06-26T11:27:10+00:00","og_image":[{"url":"https:\/\/cimg.co\/news\/75509\/175335\/image.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/cimg.co\/news\/75509\/175335\/image.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/#article","isPartOf":{"@id":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/"},"author":{"name":"williamgfpl","@id":"https:\/\/cryptonews.com\/cn\/#\/schema\/person\/87154d90751a3f3d0973399c504acc82"},"headline":"\u5496\u5561\u4e1a\u5de8\u5934\u661f\u5df4\u514b (Starbucks) \u7784\u51c6\u76ee\u6807\u8fdb\u519b NFT \u4e1a\u52a1","datePublished":"2022-04-06T06:50:00+00:00","dateModified":"2023-06-26T11:27:10+00:00","mainEntityOfPage":{"@id":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/"},"wordCount":22,"publisher":{"@id":"https:\/\/cryptonews.com\/cn\/#organization"},"image":{"@id":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/#primaryimage"},"thumbnailUrl":"https:\/\/cimg.co\/news\/75509\/175335\/image.jpg","articleSection":["NFT\u65b0\u95fb","\u65b0\u95fb"],"inLanguage":"zh-Hans","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/cryptonews.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/","url":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/","name":"\u5496\u5561\u4e1a\u5de8\u5934\u661f\u5df4\u514b (Starbucks) \u7784\u51c6\u76ee\u6807\u8fdb\u519b NFT \u4e1a\u52a1","isPartOf":{"@id":"https:\/\/cryptonews.com\/cn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/#primaryimage"},"image":{"@id":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/#primaryimage"},"thumbnailUrl":"https:\/\/cimg.co\/news\/75509\/175335\/image.jpg","datePublished":"2022-04-06T06:50:00+00:00","dateModified":"2023-06-26T11:27:10+00:00","description":"来源：AdobeStock \/ wachiwit星巴克 (Starbucks)","breadcrumb":{"@id":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/"]}],"author":[]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/#primaryimage","url":"https:\/\/cimg.co\/news\/75509\/175335\/image.jpg","contentUrl":"https:\/\/cimg.co\/news\/75509\/175335\/image.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/cryptonews.com\/cn\/news\/ka-fei-ye-ju-tou-xing-ba-ke-starbucks-miao-zhun-mu-biao-jin-jun-nft-ye-wu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cryptonews.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u5496\u5561\u4e1a\u5de8\u5934\u661f\u5df4\u514b (Starbucks) \u7784\u51c6\u76ee\u6807\u8fdb\u519b NFT \u4e1a\u52a1"}]},{"@type":"WebSite","@id":"https:\/\/cryptonews.com\/cn\/#website","url":"https:\/\/cryptonews.com\/cn\/","name":"Cryptonews China","description":"","publisher":{"@id":"https:\/\/cryptonews.com\/cn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cryptonews.com\/cn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/cryptonews.com\/cn\/#organization","name":"Cryptonews China","url":"https:\/\/cryptonews.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/cryptonews.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/cryptonews.com\/wp-content\/uploads\/sites\/11\/2023\/09\/cropped-CryptoNews-Logo-1.png","contentUrl":"https:\/\/cryptonews.com\/wp-content\/uploads\/sites\/11\/2023\/09\/cropped-CryptoNews-Logo-1.png","width":100,"height":91,"caption":"Cryptonews China"},"image":{"@id":"https:\/\/cryptonews.com\/cn\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/posts\/75509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/comments?post=75509"}],"version-history":[{"count":0,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/posts\/75509\/revisions"}],"wp:attachment":[{"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/media?parent=75509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/categories?post=75509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/tags?post=75509"},{"taxonomy":"editors","embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/editors?post=75509"},{"taxonomy":"sponsored_companies","embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/sponsored_companies?post=75509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}