{"id":74446,"date":"2022-03-24T04:40:00","date_gmt":"2022-03-24T04:40:00","guid":{"rendered":"https:\/\/cn.cryptonews.com\/?p=74446"},"modified":"2023-06-26T11:26:47","modified_gmt":"2023-06-26T11:26:47","slug":"ying-guo-guang-gao-jian-guan-ji-gou-xiang-jia-mi-huo-bi-tui-guang-zhe-fa-chu-zhi-fa-tong-zhi","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/cn\/news\/ying-guo-guang-gao-jian-guan-ji-gou-xiang-jia-mi-huo-bi-tui-guang-zhe-fa-chu-zhi-fa-tong-zhi\/","title":{"rendered":"\u82f1\u56fd\u5e7f\u544a\u76d1\u7ba1\u673a\u6784\u5411\u52a0\u5bc6\u8d27\u5e01\u63a8\u5e7f\u8005\u53d1\u51fa\u201c\u6267\u6cd5\u901a\u77e5\u201d"},"content":{"rendered":"
\"\"
2021 年，由模因币 (memecoin) Floki Inu (FLK) 在伦敦发起的一个广告活动促使一些当地政治工作者要求禁止由伦敦交通局 (TfL) 所展示的一则相关广告， 因该广告以不受监管的金融产品为主要内容。资料来源：Floki Inu \/ Twitter<\/strong><\/figcaption><\/figure>

英国广告产业的自律组织广告标准局（ASA\/ Advertising Standards Authority）已向 50 多家推广数位资产的公司发出“执法通知”，要求他们审查自己的广告。<\/strong><\/p>

该通知要求加密公司遵守监管机构的指导，并警告称，如果不这样做可能会促使该机构对这些公司“实施制裁”。<\/strong><\/p>

更具体地说，ASA 的指南要求广告商明确说明数位资产在英国不受监管，并且它们的价值会受到极端波动的影响。<\/strong><\/p>

此外，广告不应暗示任何人都适合做投资的决策，无论是简单的还是微不足道的，也不应该引起一种害怕错过的心理（FOMO\/ fear of missing out）和紧迫感。<\/strong><\/p>

ASA 首席执行长 Guy Parker 说：“我们担心人们可能会被广告引诱，在不了解风险的情况下投资他们无法承受的损失。” “与金融行为监管局（FCA\/ Financial Conduct Authority) 合作，我们将对任何未能确保其广告可靠性的广告商采取强有力的取缔行动。”<\/strong><\/p>

据该监管机构称，该通知针对所有与加密货币交易所和数位资产相关的广告和促销活动，或是涉及加密资产转让、销售或供应的广告。<\/strong><\/p>

ASA补充说，他们正在与金融监管机构金融行为监管局（FCA）合作，将对那些不遵守规则的人采取行动。该机构还透露，将进行后续监控，如果有问题的广告继续持续到 5 月 2 日之后，将采取“执法行动”。<\/strong><\/p>

“人们应该对任何承诺高投资回报的促销活动有所警惕，并在投资前做进一步的研究，包括透过 FCA 的 InvestSmart 网站，”FCA 市场执行董事 Sarah Pritchard 说。 “加密资产仍然不受监管，投资它们的人应该准备好赔掉所有的钱。”<\/strong><\/p>

在整个 2021 年，英国的监管机构<\/strong>取缔<\/strong><\/a>了一些被认为具有“误导性”的加密资产广告。就在本月早些时候，ASA <\/strong>禁止<\/strong><\/a>了由 floki inu (<\/strong>FLK<\/strong><\/a>) 加密代币方案所发起的广告活动，该活动被认为会引起人们产生一种害怕错过的心理 (fear of missing out)。<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

2021 年，由模因币 (memecoin) Floki Inu (FLK) 在伦敦发起的一个广告活动促使一些当地政治工作者要求禁止由伦敦交通局 (TfL) 所展示的一则相关广告， 因该广告以不受监管的金融产品为主要内容。资料来源：Floki Inu \/ Twitter英国广告产业的自律组织广告标准局（ASA\/ Advertising Standards Authority）已向 50 多家推广数位资产的公司发出“执法通知”，要求他们审查自己的广告。该通知要求加密公司遵守监管机构的指导，并警告称，如果不这样做可能会促使该机构对这些公司“实施制裁”。更具体地说，ASA 的指南要求广告商明确说明数位资产在英国不受监管，并且它们的价值会受到极端波动的影响。此外，广告不应暗示任何人都适合做投资的决策，无论是简单的还是微不足道的，也不应该引起一种害怕错过的心理（FOMO\/ fear of missing out）和紧迫感。ASA 首席执行长 Guy Parker 说：“我们担心人们可能会被广告引诱，在不了解风险的情况下投资他们无法承受的损失。” “与金融行为监管局（FCA\/ Financial Conduct Authority) 合作，我们将对任何未能确保其广告可靠性的广告商采取强有力的取缔行动。”据该监管机构称，该通知针对所有与加密货币交易所和数位资产相关的广告和促销活动，或是涉及加密资产转让、销售或供应的广告。ASA补充说，他们正在与金融监管机构金融行为监管局（FCA）合作，将对那些不遵守规则的人采取行动。该机构还透露，将进行后续监控，如果有问题的广告继续持续到 5 月 2 日之后，将采取“执法行动”。“人们应该对任何承诺高投资回报的促销活动有所警惕，并在投资前做进一步的研究，包括透过 FCA 的 InvestSmart 网站，”FCA 市场执行董事 Sarah Pritchard 说。 “加密资产仍然不受监管，投资它们的人应该准备好赔掉所有的钱。”在整个 2021 年，英国的监管机构取缔了一些被认为具有“误导性”的加密资产广告。就在本月早些时候，ASA 禁止了由 floki inu (FLK) 加密代币方案所发起的广告活动，该活动被认为会引起人们产生一种害怕错过的心理 (fear of missing […]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,6],"tags":[],"editors":[2415],"sponsored_companies":[],"class_list":["post-74446","post","type-post","status-publish","format-standard","hentry","category-news","category-bitcoin-news","editors-ada-chui"],"acf":[],"yoast_head":"\n\u82f1\u56fd\u5e7f\u544a\u76d1\u7ba1\u673a\u6784\u5411\u52a0\u5bc6\u8d27\u5e01\u63a8\u5e7f\u8005\u53d1\u51fa\u201c\u6267\u6cd5\u901a\u77e5\u201d<\/title>\n<meta name=\"description\" content=\"2021 年，由模因币 (memecoin) Floki Inu (FLK)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptonews.com\/cn\/news\/ying-guo-guang-gao-jian-guan-ji-gou-xiang-jia-mi-huo-bi-tui-guang-zhe-fa-chu-zhi-fa-tong-zhi\/\" \/>\n<meta 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