{"id":71143,"date":"2022-02-11T15:03:00","date_gmt":"2022-02-11T15:03:00","guid":{"rendered":"https:\/\/cn.cryptonews.com\/?p=71143"},"modified":"2023-06-26T11:27:11","modified_gmt":"2023-06-26T11:27:11","slug":"mai-dang-lao-qian-jin-yuan-yu-zhou-metaversexu-ni-can-ting-he-xu-ni-shang-pin-de-11-xiang-shang-biao-shen-qing","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/cn\/news\/mai-dang-lao-qian-jin-yuan-yu-zhou-metaversexu-ni-can-ting-he-xu-ni-shang-pin-de-11-xiang-shang-biao-shen-qing\/","title":{"rendered":"\u9ea6\u5f53\u52b3\u524d\u8fdb\u5143\u5b87\u5b99 (Metaverse)\uff1a\u201c\u865a\u62df\u9910\u5385\u201d\u548c\u865a\u62df\u5546\u54c1\u7684 11 \u9879\u5546\u6807\u7533\u8bf7"},"content":{"rendered":"
来源：AdobeStock \/ Tobias Arhelger<\/figcaption><\/figure>

美国速食餐饮业巨头麦当劳是最新进入虚拟世界的主要品牌，它在 2 月 4 日提交了不少于 12 项的商标申请，其中 11 项直接提及虚拟餐厅、咖啡馆、音乐会和其他虚拟服务、商品，和聚会活动。<\/strong><\/p>

Gerben 智慧产权公司的商标律师和创办人贾旭·哥本 (Josh Gerben) 首先在 Twitter 上提到了这些申请，并明白指出这家速食餐饮连锁店所提交的 10 项申请。<\/strong><\/p>

这些申请文件表明，该速食公司可能计划提供“一家以真实及虚拟商品为特色的虚拟餐厅”和“经营一家以外送到府为特色的虚拟餐厅”。<\/strong><\/p>

其中一项申请要求为“虚拟食品和饮料产品”以及“含有艺术作品、文字、影音档案以及非同质性代币 (NFT) 的可下载多媒体档案”注册商标。<\/strong><\/p>

麦当劳还将其 McCafe 品牌纳入元宇宙 (Metaverse) 商标申请。<\/strong><\/p>

<\/oembed><\/figure>

此举遵循了虚拟产业内更广泛的趋势，亦即大型科技和奢侈品公司正试图在未来的数位世界中分得一杯羹。<\/strong><\/p>

就在今年早些时候，沃尔玛 (Walmart) 和 Crocs 提交了商标申请，表明他们计划提供虚拟商品、数字资产和 NFT。<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

来源：AdobeStock \/ Tobias Arhelger美国速食餐饮业巨头麦当劳是最新进入虚拟世界的主要品牌，它在 2 月 4 日提交了不少于 12 项的商标申请，其中 11 项直接提及虚拟餐厅、咖啡馆、音乐会和其他虚拟服务、商品，和聚会活动。Gerben 智慧产权公司的商标律师和创办人贾旭·哥本 (Josh Gerben) 首先在 Twitter 上提到了这些申请，并明白指出这家速食餐饮连锁店所提交的 10 项申请。这些申请文件表明，该速食公司可能计划提供“一家以真实及虚拟商品为特色的虚拟餐厅”和“经营一家以外送到府为特色的虚拟餐厅”。其中一项申请要求为“虚拟食品和饮料产品”以及“含有艺术作品、文字、影音档案以及非同质性代币 (NFT) 的可下载多媒体档案”注册商标。麦当劳还将其 McCafe 品牌纳入元宇宙 (Metaverse) 商标申请。此举遵循了虚拟产业内更广泛的趋势，亦即大型科技和奢侈品公司正试图在未来的数位世界中分得一杯羹。就在今年早些时候，沃尔玛 (Walmart) 和 Crocs 提交了商标申请，表明他们计划提供虚拟商品、数字资产和 NFT。<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,1],"tags":[],"editors":[2415],"sponsored_companies":[],"class_list":["post-71143","post","type-post","status-publish","format-standard","hentry","category-nft-news","category-news","editors-ada-chui"],"acf":[],"yoast_head":"\n\u9ea6\u5f53\u52b3\u524d\u8fdb\u5143\u5b87\u5b99 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