{"id":50253,"date":"2020-03-11T05:21:00","date_gmt":"2020-03-11T05:21:00","guid":{"rendered":"https:\/\/cn.cryptonews.com\/?p=50253"},"modified":"2023-06-26T11:27:04","modified_gmt":"2023-06-26T11:27:04","slug":"how-will-blockchain-technology-disrupt-the-big-data-industry-3134","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/cn\/news\/how-will-blockchain-technology-disrupt-the-big-data-industry-3134\/","title":{"rendered":"\u533a\u5757\u94fe\u5c06\u5982\u4f55\u6539\u5584\u6570\u636e\u884c\u4e1a"},"content":{"rendered":"

传统的广告形式, 包括常规的在线展示的有效性正在下降。另一方面，以数据为驱动的广告能够实现更高级别的定位，个性化，展示位置和时间安排。数据驱动广告意味着使用自动化，人工智能, 机器学习算法和按比例扩展到客户的通信或消息传递的比例。大数据考虑了企业拥有的有关客户行为的所有数据，并将其用于更有意义的交互。全球品牌花费超过400亿美元来利用搜索数据，浏览和购买行为，历史数据（例如过去的购买历史，参与趋势和位置数据）来提供个性化的在线广告。去年，仅美国公司的数字广告支出就高达1290亿美元<\/a>。<\/p>

当前市场问题<\/b>
\n尽管数据驱动的数字广告呈上升趋势和增长趋势，但它并非完美无缺。
\n市场研究公司面临着消费者参与的严重下降。许多消费者，尤其是被广告商所钟爱的富裕年轻人，非常讨厌广告，以至于他们为避免广告而付费。难以覆盖受众，导致营销成本上升，广告渠道数量成倍增长，而覆盖所有这些渠道的成本却激增。
\n由于参与者仅限于少数没有动机的受访者，因此检索到的数据通常很差且不准确。同时，随着技术进步的发展，来自大数据的洞察力已经成熟，黑客和机器人的欺诈性交易也已成熟
\n当前使用消费者数据的传统广告系统已经过时，不足以使企业开展有效的营销活动。诸如Facebook，Google和腾讯之类的数十亿美元公司一直在主导数字广告。作为集中平台，他们可以采取用户的个人数据；每当用户进行搜索或单击链接时，这些大型平台都可以在线捕获用户的偏好和行为。因此，在这些平台上拥有如此庞大的用户数据库，导致广告代理商喜欢使用此平台。由于关键服务和平台的集中化，问题出现了，大多数人都在使用这些平台-Google，Facebook，微信是最受欢迎的例子。不仅拥有的数据不是私有的（正如Cambridge Analytica<\/a>丑闻中所看到的），集中式系统还允许单点故障，这很容易受到数据泄露的影响。
\n集中式平台还受益于网络效应，并且随着它们获得垄断市场份额，它们不可能优先考虑单个用户的隐私需求，尤其是因为它将侵蚀他们的底线。对于没有可行的替代平台的用户，惯性是不公平的。<\/p>

区块链解决方案<\/b>
\n随着诸如区块链之类的分布式账本技术的出现，存在一种解决方案。区块链技术的实施实现了透明的，可审核的分类帐，其中在未经用户知情和同意的情况下无法收集和发送数据，并消除了潜在数据泄露的单点故障。
\n值得庆幸的是，随着区块链技术的指数级增长，构建去中心化移动数据平台的想法已经可以实现。
\n通过标记消费者的数据，将补偿用户提供的质量数据。对于移动应用程序而言，区块链技术可以提高客户忠诚度和参与竞选活动以收集消费者数据的意愿。消费者成为全球用户社区的一部分，他们在此获得应有的激励，并与最大的消费者数据交换相集成，从而可以进入全球消费者网络。作为这项革命性技术的一部分的区块链项目包括PREDIQT<\/a><\/b>，Navera Protocol (纳威)<\/a><\/b>，SwipeCrypto<\/a><\/b>和Genica (瑞科基因)<\/a><\/b>。这些公司使用加密货币经济来奖励向其数据市场提供高质量数据的消费者。更高质量的数据将获得贡献者更丰厚的回报。由于发生在区块链上的交易的性质，消费者将获得快速，高效的回报，并且接收到的数据将是安全且不可更改的。<\/p>

结论<\/b>
\n区块链技术在大数据行业中的实施，由于现有的激励机制，企业现在可以接收到有动力的消费者提供的更准确的信息。区块链消除了不可靠的数据源, 决策将比以前更加有效。消费者在使用个人数据存储时会感到更加安全，并且更愿意为广告商提供重要信息，以供他们利用。总体而言，这种破坏性方法将为数据经济中的所有参与者提供巨大价值，并且在不久的将来见证这些区块链项目的增长将令人兴奋。<\/p>","protected":false},"excerpt":{"rendered":"

传统的广告形&#24335 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,1],"tags":[61,62,96,89,88,73,75,80,68,67,93,78,97,92],"editors":[],"sponsored_companies":[],"class_list":["post-50253","post","type-post","status-publish","format-standard","hentry","category-blockchain-news","category-news","tag-blockchain","tag-cryptocurrency","tag-data","tag-decentralised","tag-privacy","tag-technology","tag-trading","tag-jiao-yi","tag-jia-mi-huo-bi","tag-qu-kuai-lian","tag-qu-zhong-xin-hua","tag-ji-shu","tag-shu-ju","tag-yin-si"],"acf":[],"yoast_head":"\n\u533a\u5757\u94fe\u5982\u4f55\u6539\u5584\u5927\u6570\u636e\u884c\u4e1a - How Will Blockchain Technology Impact the Big Data Industry<\/title>\n<meta name=\"description\" content=\"\u4f20\u7edf\u7684\u5e7f\u544a\u5f62\u5f0f, \u5305\u62ec\u5e38\u89c4\u7684\u5728\u7ebf\u5c55\u793a\u7684\u6709\u6548\u6027\u6b63\u5728\u4e0b\u964d\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u4ee5\u6570\u636e\u4e3a\u9a71\u52a8\u7684\u5e7f\u544a\u80fd\u591f\u5b9e\u73b0\u66f4\u9ad8\u7ea7\u522b\u7684\u5b9a\u4f4d\uff0c\u4e2a\u6027\u5316\uff0c\u5c55\u793a\u4f4d\u7f6e\u548c\u65f6\u95f4\u5b89\u6392\u3002\u968f\u7740\u533a\u5757\u94fe\u6280\u672f\u5728\u5927\u6570\u636e\u884c\u4e1a\u4e2d\u7684\u5b9e\u65bd\uff0c\u7531\u4e8e\u73b0\u6709\u7684\u6fc0\u52b1\u673a\u5236\uff0c\u4f01\u4e1a\u73b0\u5728\u53ef\u4ee5\u63a5\u6536\u5230\u6709\u52a8\u529b\u7684\u6d88\u8d39\u8005\u63d0\u4f9b\u7684\u66f4\u51c6\u786e\u7684\u4fe1\u606f\u3002\u533a\u5757\u94fe\u6d88\u9664\u4e86\u4e0d\u53ef\u9760\u7684\u6570\u636e\u6e90, \u51b3\u7b56\u5c06\u6bd4\u4ee5\u524d\u66f4\u52a0\u6709\u6548\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptonews.com\/cn\/news\/how-will-blockchain-technology-disrupt-the-big-data-industry-3134\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u533a\u5757\u94fe\u5982\u4f55\u6539\u5584\u5927\u6570\u636e\u884c\u4e1a - 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