{"id":136301,"date":"2024-01-30T06:37:56","date_gmt":"2024-01-30T06:37:56","guid":{"rendered":"https:\/\/cn.cryptonews.com\/?p=136301"},"modified":"2024-01-30T06:37:21","modified_gmt":"2024-01-30T06:37:21","slug":"bi-te-bi-xian-huoetf-guang-gao-yong-xian-bei-lai-de-fu-da-fen-fen-tou-fanggoogle-sou-xun-lan-wei","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/cn\/news\/bi-te-bi-xian-huoetf-guang-gao-yong-xian-bei-lai-de-fu-da-fen-fen-tou-fanggoogle-sou-xun-lan-wei\/","title":{"rendered":"\u6bd4\u7279\u5e01\u73b0\u8d27ETF\u5e7f\u544a\u6d8c\u73b0 \u8d1d\u83b1\u5fb7\u3001\u5bcc\u8fbe\u7eb7\u7eb7\u6295\u653eGoogle\u641c\u5bfb\u680f\u4f4d"},"content":{"rendered":"

\"比特币现货ETF广告涌现<\/p>

去年12月，Web2科技巨头谷歌（Google）宣布计划在2024年1月更新其加密货币相关产品的广告政策。从2024年1月29日起，广告商被允许在美国推广加密货币信托产品。到了1月30日，社区发现包括贝莱德、富达、VanEck、富兰克林邓普顿和灰度等公司已经成功在Google上投放了各自的比特币现货ETF<\/a>产品广告。然而，木头姐（Cathie Wood）的“The ARK 21Shares Bitcoin ETF”尚未出现在广告中。\n<\/p>

贝莱德ETF广告频率较高<\/h2>

<\/span><\/p>

\nGoogle定义加密货币信托为“一种金融产品，允许投资者交易持有大量数字货币的信托股票”。根据这一定义，更新后的政策使广告商能够在Google平台上推广符合条件的“比特币现货ETF”。<\/p>

\"\"<\/p>

社区反映，目前在Google搜索栏输入“bitcoin etf”时，可以看到贝莱德、富达、VanEck、富兰克林邓普顿和灰度等公司投放的比特币现货ETF产品广告。笔者使用VPN连接到美国服务器，并在无痕模式下进行测试，重复搜索“bitcoin etf”，结果显示IBIT ETF——即贝莱德的产品出现频率最高。\n<\/p>

香港只有两家交易平台可投放广告<\/h2>

<\/span><\/p>

\n翻查Google在香港的政策，香港只有期货ETF提供，包括：南方东英比特币期货ETF（03066.HK）、南方东英以太币期货ETF（03068.HK）、FA三星比特币（03135.HK ）等。只要广告商需要获得 Google Ads 认证、并持有当地机构发放的许可，理应都可以在司法管辖区按照当地的法律规定推广此类产品。<\/p>

\"\"而推广交易平台方面，Google的要求为已获取香港证券及期货事务监察委员会 (SFC) 取得第 1 类 (证券交易) 执照和第 7 类 (提供自动化交易服务) 执照。目前只有OSL Exchange及HashKey Exchange符合要求。<\/p>

最后可投放的产品为硬体钱包，要求为前提是这类装置只能用来保存加密货币、NFT 或其他加密资产的私密金钥，不提供资产购买、出售、交换或交易等额外服务。<\/p>","protected":false},"excerpt":{"rendered":"

去年12月，Web2科技巨头谷歌（Google）宣布计划在2024年1月更新其加密货币相关产品的广告政策。从2024年1月29日起，广告商被允许在美国推广加密货币信托产品。到了1月30日，社区发现包括贝莱德、富达、VanEck、富兰克林邓普顿和灰度等公司已经成功在Google上投放了各自的比特币现货ETF产品广告。然而，木头姐（Cathie Wood）的“The ARK 21Shares Bitcoin ETF”尚未出现在广告中。 贝莱德ETF广告频率较高 Google定义加密货币信托为“一种金融产品，允许投资者交易持有大量数字货币的信托股票”。根据这一定义，更新后的政策使广告商能够在Google平台上推广符合条件的“比特币现货ETF”。社区反映，目前在Google搜索栏输入“bitcoin etf”时，可以看到贝莱德、富达、VanEck、富兰克林邓普顿和灰度等公司投放的比特币现货ETF产品广告。笔者使用VPN连接到美国服务器，并在无痕模式下进行测试，重复搜索“bitcoin etf”，结果显示IBIT ETF——即贝莱德的产品出现频率最高。 香港只有两家交易平台可投放广告 翻查Google在香港的政策，香港只有期货ETF提供，包括：南方东英比特币期货ETF（03066.HK）、南方东英以太币期货ETF（03068.HK）、FA三星比特币（03135.HK ）等。只要广告商需要获得 Google Ads 认证、并持有当地机构发放的许可，理应都可以在司法管辖区按照当地的法律规定推广此类产品。而推广交易平台方面，Google的要求为已获取香港证券及期货事务监察委员会 (SFC) 取得第 1 类 (证券交易) 执照和第 7 类 (提供自动化交易服务) 执照。目前只有OSL Exchange及HashKey Exchange符合要求。最后可投放的产品为硬体钱包，要求为前提是这类装置只能用来保存加密货币、NFT 或其他加密资产的私密金钥，不提供资产购买、出售、交换或交易等额外服务。<\/p>\n","protected":false},"author":308,"featured_media":136304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,6],"tags":[124,1575,1437],"editors":[],"sponsored_companies":[],"class_list":["post-136301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-bitcoin-news","tag-etf","tag-bi-te-bi-xian-huoetf","tag-hui-du"],"acf":[],"yoast_head":"\n\u6bd4\u7279\u5e01\u73b0\u8d27ETF\u5e7f\u544a\u6d8c\u73b0 \u8d1d\u83b1\u5fb7\u3001\u5bcc\u8fbe\u7eb7\u7eb7\u6295\u653eGoogle\u641c\u5bfb\u680f\u4f4d<\/title>\n<meta name=\"description\" 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