{"id":105372,"date":"2023-07-25T00:00:00","date_gmt":"2023-07-25T00:00:00","guid":{"rendered":"https:\/\/cn.cryptonews.com\/?p=120487"},"modified":"2023-07-25T03:06:02","modified_gmt":"2023-07-25T03:06:02","slug":"mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/","title":{"rendered":"\u9999\u6e2f\u9ea6\u5f53\u52b3\u4e0eThe Sandbox\u5408\u4f5c\u63a8\u51fa\u57fa\u4e8e\u533a\u5757\u94fe\u7684\u201c\u9ea6\u4e50\u5730\u201d\u6e38\u620f"},"content":{"rendered":"
\"\"
来源: The Sandbox \/ Canva<\/figcaption><\/figure>

香港麦当劳与The Sandbox合作推出基于区块链的麦乐地游戏<\/a>，以庆祝麦乐鸡块40周年。<\/p>

这个虚拟世界为用户提供了穿越隐藏工厂和历史之旅的沉浸式旅程，展示这款受欢迎的鸡肉小吃。<\/p>

麦乐地还提供任务和挑战，赢取The Sandbox实用令牌。<\/p>

这些令牌可以用于购买虚拟商品和在平台内自定义角色。<\/p>

此外，香港用户还有机会赢取独家的365天免费麦乐鸡块优惠券，可在该连锁店的任何餐厅兑换。<\/p>

用户只需提供电子邮件地址即可加入虚拟世界。<\/p>

麦当劳并非唯一一个向用户提供元宇宙体验的公司。多家公司正在利用虚拟世界体验提供在线忠诚度计划，以向年轻受众推广其产品。<\/p>

The Sandbox的联合创始人兼COO Sebastien Borget表示对与麦当劳的合作感到兴奋，认为它将The Sandbox推向新高度，并让他们更接近实现元宇宙的大规模采用，这一直是他们的最终目标。<\/p>

<\/oembed><\/figure>

麦当劳与The Sandbox合作，探索Web3世界<\/h2><\/span>

值得注意的是，虽然麦当劳并没有进入Web3<\/a>世界，但这个快餐连锁店此前已经探索了这个领域。<\/p>

去年10月，麦当劳宣布<\/a>与支付服务提供商GoCrypto合作，在瑞士卢加诺接受比特币USDT支付。<\/p>

2021年，麦当劳发布了一系列188个非同质化代币（NFT<\/a>），以庆祝其在中国市场31周年。<\/p>

麦当劳与The Sandbox的合作凸显了全球品牌进军虚拟世界的趋势。<\/p>

The Sandbox已经与包括华纳音乐集团、育碧、古驰和阿迪达斯在内的许多知名公司建立了合作关系。<\/p>

像Snoop Dogg、蓝精灵、小熊维尼和行尸走肉等娱乐偶像也与这家Web3公司合作过。<\/p>

随着The Sandbox平台最近推出自助出版功能，合作伙伴现在可以充分探索元宇宙的潜力，并通过使其独特的客户体验广泛可用来实现品牌货币化。<\/p>

这个功能可以让品牌直接在平台地图上推出体验，增强与受众的互动和参与度。<\/p>

麦当劳与The Sandbox决定共同打造麦乐地，是对元宇宙在品牌建设策略中不断增加重要性的证明。在此次合作中，香港麦当劳CEO Randy Lai表示：<\/p>

“作为在香港扎根48年的品牌，麦当劳一直致力于提供创新体验和愉快时刻，我们很高兴与The Sandbox合作，为我们的客户提供以麦当劳为主题的有趣Web3元宇宙游戏体验。”
 <\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

来源: The Sandbox \/ Canva香港麦当劳与The Sandbox合作推出基于区块链的麦乐地游戏，以庆祝麦乐鸡块40周年。这个虚拟世界为用户提供了穿越隐藏工厂和历史之旅的沉浸式旅程，展示这款受欢迎的鸡肉小吃。麦乐地还提供任务和挑战，赢取The Sandbox实用令牌。这些令牌可以用于购买虚拟商品和在平台内自定义角色。此外，香港用户还有机会赢取独家的365天免费麦乐鸡块优惠券，可在该连锁店的任何餐厅兑换。用户只需提供电子邮件地址即可加入虚拟世界。麦当劳并非唯一一个向用户提供元宇宙体验的公司。多家公司正在利用虚拟世界体验提供在线忠诚度计划，以向年轻受众推广其产品。The Sandbox的联合创始人兼COO Sebastien Borget表示对与麦当劳的合作感到兴奋，认为它将The Sandbox推向新高度，并让他们更接近实现元宇宙的大规模采用，这一直是他们的最终目标。麦当劳与The Sandbox合作，探索Web3世界值得注意的是，虽然麦当劳并没有进入Web3世界，但这个快餐连锁店此前已经探索了这个领域。去年10月，麦当劳宣布与支付服务提供商GoCrypto合作，在瑞士卢加诺接受比特币USDT支付。2021年，麦当劳发布了一系列188个非同质化代币（NFT），以庆祝其在中国市场31周年。麦当劳与The Sandbox的合作凸显了全球品牌进军虚拟世界的趋势。The Sandbox已经与包括华纳音乐集团、育碧、古驰和阿迪达斯在内的许多知名公司建立了合作关系。像Snoop Dogg、蓝精灵、小熊维尼和行尸走肉等娱乐偶像也与这家Web3公司合作过。随着The Sandbox平台最近推出自助出版功能，合作伙伴现在可以充分探索元宇宙的潜力，并通过使其独特的客户体验广泛可用来实现品牌货币化。这个功能可以让品牌直接在平台地图上推出体验，增强与受众的互动和参与度。麦当劳与The Sandbox决定共同打造麦乐地，是对元宇宙在品牌建设策略中不断增加重要性的证明。在此次合作中，香港麦当劳CEO Randy Lai表示： “作为在香港扎根48年的品牌，麦当劳一直致力于提供创新体验和愉快时刻，我们很高兴与The Sandbox合作，为我们的客户提供以麦当劳为主题的有趣Web3元宇宙游戏体验。” <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,1],"tags":[],"editors":[403],"sponsored_companies":[],"class_list":["post-105372","post","type-post","status-publish","format-standard","hentry","category-blockchain-news","category-news","editors-jai-pratap"],"acf":[],"yoast_head":"\n\u9999\u6e2f\u9ea6\u5f53\u52b3\u4e0eThe Sandbox\u5408\u4f5c\u63a8\u51fa\u57fa\u4e8e\u533a\u5757\u94fe\u7684\u201c\u9ea6\u4e50\u5730\u201d\u6e38\u620f<\/title>\n<meta name=\"description\" content=\"来源: The Sandbox \/ Canva香港麦当劳与The\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u9999\u6e2f\u9ea6\u5f53\u52b3\u4e0eThe Sandbox\u5408\u4f5c\u63a8\u51fa\u57fa\u4e8e\u533a\u5757\u94fe\u7684\u201c\u9ea6\u4e50\u5730\u201d\u6e38\u620f\" \/>\n<meta property=\"og:description\" content=\"来源: The Sandbox \/ Canva香港麦当劳与The\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/\" \/>\n<meta property=\"og:site_name\" content=\"Cryptonews China\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-25T03:06:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cimg.co\/news\/120449\/319701\/mcnugget-land.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cimg.co\/news\/120449\/319701\/mcnugget-land.jpg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u9999\u6e2f\u9ea6\u5f53\u52b3\u4e0eThe Sandbox\u5408\u4f5c\u63a8\u51fa\u57fa\u4e8e\u533a\u5757\u94fe\u7684\u201c\u9ea6\u4e50\u5730\u201d\u6e38\u620f","description":"来源: The Sandbox \/ Canva香港麦当劳与The","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/","og_locale":"zh_CN","og_type":"article","og_title":"\u9999\u6e2f\u9ea6\u5f53\u52b3\u4e0eThe Sandbox\u5408\u4f5c\u63a8\u51fa\u57fa\u4e8e\u533a\u5757\u94fe\u7684\u201c\u9ea6\u4e50\u5730\u201d\u6e38\u620f","og_description":"来源: The Sandbox \/ Canva香港麦当劳与The","og_url":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/","og_site_name":"Cryptonews China","article_published_time":"2023-07-25T00:00:00+00:00","article_modified_time":"2023-07-25T03:06:02+00:00","og_image":[{"url":"https:\/\/cimg.co\/news\/120449\/319701\/mcnugget-land.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/cimg.co\/news\/120449\/319701\/mcnugget-land.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/#article","isPartOf":{"@id":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/"},"author":{"name":"giedrius","@id":"https:\/\/cryptonews.com\/cn\/#\/schema\/person\/5d79e712f570715212460260f4f9cc0f"},"headline":"\u9999\u6e2f\u9ea6\u5f53\u52b3\u4e0eThe Sandbox\u5408\u4f5c\u63a8\u51fa\u57fa\u4e8e\u533a\u5757\u94fe\u7684\u201c\u9ea6\u4e50\u5730\u201d\u6e38\u620f","datePublished":"2023-07-25T00:00:00+00:00","dateModified":"2023-07-25T03:06:02+00:00","mainEntityOfPage":{"@id":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/"},"wordCount":43,"publisher":{"@id":"https:\/\/cryptonews.com\/cn\/#organization"},"image":{"@id":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/#primaryimage"},"thumbnailUrl":"https:\/\/cimg.co\/news\/120449\/319701\/mcnugget-land.jpg","articleSection":["\u533a\u5757\u94fe\u65b0\u95fb","\u65b0\u95fb"],"inLanguage":"zh-CN","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/cryptonews.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/","url":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/","name":"\u9999\u6e2f\u9ea6\u5f53\u52b3\u4e0eThe Sandbox\u5408\u4f5c\u63a8\u51fa\u57fa\u4e8e\u533a\u5757\u94fe\u7684\u201c\u9ea6\u4e50\u5730\u201d\u6e38\u620f","isPartOf":{"@id":"https:\/\/cryptonews.com\/cn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/#primaryimage"},"image":{"@id":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/#primaryimage"},"thumbnailUrl":"https:\/\/cimg.co\/news\/120449\/319701\/mcnugget-land.jpg","datePublished":"2023-07-25T00:00:00+00:00","dateModified":"2023-07-25T03:06:02+00:00","description":"来源: The Sandbox \/ Canva香港麦当劳与The","breadcrumb":{"@id":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/#breadcrumb"},"inLanguage":"zh-CN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/"]}],"author":[]},{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/#primaryimage","url":"https:\/\/cimg.co\/news\/120449\/319701\/mcnugget-land.jpg","contentUrl":"https:\/\/cimg.co\/news\/120449\/319701\/mcnugget-land.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/cryptonews.com\/cn\/news\/mcdonalds-hong-kong-collaborates-with-sandbox-launch-mcnuggets-land-web3-cn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cryptonews.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u9999\u6e2f\u9ea6\u5f53\u52b3\u4e0eThe Sandbox\u5408\u4f5c\u63a8\u51fa\u57fa\u4e8e\u533a\u5757\u94fe\u7684\u201c\u9ea6\u4e50\u5730\u201d\u6e38\u620f"}]},{"@type":"WebSite","@id":"https:\/\/cryptonews.com\/cn\/#website","url":"https:\/\/cryptonews.com\/cn\/","name":"Cryptonews China","description":"","publisher":{"@id":"https:\/\/cryptonews.com\/cn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cryptonews.com\/cn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-CN"},{"@type":"Organization","@id":"https:\/\/cryptonews.com\/cn\/#organization","name":"Cryptonews China","url":"https:\/\/cryptonews.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/cryptonews.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/cryptonews.com\/wp-content\/uploads\/sites\/11\/2023\/09\/cropped-CryptoNews-Logo-1.png","contentUrl":"https:\/\/cryptonews.com\/wp-content\/uploads\/sites\/11\/2023\/09\/cropped-CryptoNews-Logo-1.png","width":100,"height":91,"caption":"Cryptonews China"},"image":{"@id":"https:\/\/cryptonews.com\/cn\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/posts\/105372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/comments?post=105372"}],"version-history":[{"count":0,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/posts\/105372\/revisions"}],"wp:attachment":[{"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/media?parent=105372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/categories?post=105372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/tags?post=105372"},{"taxonomy":"editors","embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/editors?post=105372"},{"taxonomy":"sponsored_companies","embeddable":true,"href":"https:\/\/cryptonews.com\/cn\/wp-json\/wp\/v2\/sponsored_companies?post=105372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}