{"id":104519,"date":"2023-02-09T08:00:00","date_gmt":"2023-02-09T08:00:00","guid":{"rendered":"https:\/\/cn.cryptonews.com\/?p=104429"},"modified":"2023-06-26T11:26:54","modified_gmt":"2023-06-26T11:26:54","slug":"jin-nian-mei-shi-zu-qiu-chao-ji-bei-the-super-bowl-qi-jian-jiang-bu-hui-you-jia-mi-huo-bi-guang-gao-zhe-jiu-shi-yuan-yin-suo-zai","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/cn\/news\/jin-nian-mei-shi-zu-qiu-chao-ji-bei-the-super-bowl-qi-jian-jiang-bu-hui-you-jia-mi-huo-bi-guang-gao-zhe-jiu-shi-yuan-yin-suo-zai\/","title":{"rendered":"\u4eca\u5e74\u7f8e\u5f0f\u8db3\u7403\u8d85\u7ea7\u676f (the Super Bowl) \u671f\u95f4\u5c06\u4e0d\u4f1a\u6709\u52a0\u5bc6\u8d27\u5e01\u5e7f\u544a \u2014 \u8fd9\u5c31\u662f\u539f\u56e0\u6240\u5728"},"content":{"rendered":"
\"\"<\/figure>

美国年度最大的体育赛事超级杯 (the Super Bowl) 将不会投放任何的加密货币广告 — 而 FTX 负有 (部分的) 责任。<\/strong><\/p>

福克斯 (Fox) 周一宣布，超级杯的比赛期间广告已经售出。据美联社报道导，Fox Sports 广告销售执行副总裁 Mrk Evans 表示，一些 30 秒的广告售价超过 700 万美元，而大多数广告的售价在 600 万至 700 万美元之间。<\/strong><\/p>

超级杯 LVII 将于 2023 年 2 月 12 日星期日举行。每年，这项活动都会为广告商提供一个巨大的舞台，让他们向超过 1 亿人展示他们的节目 — 2021 年约有 43% 的人收看广告。<\/strong><\/p>

与去年加密货币公司成群结队地共享这个舞台，导致该事件被称为“加密货币杯”不同，2023 年将看不到任何一个。<\/strong><\/p>

Evans 被引述说，<\/strong><\/p>

“当天该类别的代表人数为零。”<\/strong><\/p><\/blockquote>

Evans 说，值得注意的是，有两家加密货币广告商的广告“已预订并完成”，而另外两家则“在一码线上”。然而，FTX 交易所的破产结束了这一切。交易没有完成。<\/strong><\/p>

加密货币领域中的事件还有另一个显着影响。Evans 说，虽然大多数超级碗广告的售卖时间比往常早得多，其中 90% 以上的广告在夏季结束时售完，但其余广告的售卖速度较慢。老牌广告商购买了主要位置，其余部分受到“加密货币领域的内爆以及广告商对全球经济的普遍担忧”之影响。<\/strong><\/p>

为了更详细地说明，根据《体育商业杂志》，Evans 给出了某些超级杯广告销售（例如赛前表演中剩余的广告时段和可能不会出现的加时赛广告时段）比往年慢的三个原因。首先，正如预期的那样，是 FTX 和其他加密货币公司的倒闭，它们早先购买了几个位置，但后来退出了。<\/strong><\/p>

“事实上，FTX 已经承诺使用一个 60 秒的广告，” 它说。<\/strong><\/p><\/blockquote>

该报导称，另外两个原因包括广告商因为供应链问题而退出，这些问题影响了他们计划宣传的一些产品，以及一些公司“对经济感到不安”。<\/strong><\/p>

据报导，去年的超级杯主打了各大公司的广告，包括 Coinbase、Crypto.com、eToro，当然还有 FTX。此外，主要啤酒品牌 Anheuser-Busch 的 Bud Light 在今年早些时候与 Nouns DAO 合作，Nouns DAO 是一个基于名词来生成头像化身的非同质性代币 (NFT) 项目，在其超级杯广告中展示了“名词眼镜”的 NFT。<\/strong><\/p>

The Verge 指出：“现在仅仅因为 Fox Sports 今年没有出售任何加密货币广告并不意味着你在观看时不会看到任何的广告，”并补充说广告可以在当地以低得多的价格来购买。<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

美国年度最大的体育赛事超级杯 (the Super Bowl) 将不会投放任何的加密货币广告 — 而 FTX 负有 (部分的) 责任。福克斯 (Fox) 周一宣布，超级杯的比赛期间广告已经售出。据美联社报道导，Fox Sports 广告销售执行副总裁 Mrk Evans 表示，一些 30 秒的广告售价超过 700 万美元，而大多数广告的售价在 600 万至 700 万美元之间。超级杯 LVII 将于 2023 年 2 月 12 日星期日举行。每年，这项活动都会为广告商提供一个巨大的舞台，让他们向超过 1 亿人展示他们的节目 — 2021 年约有 43% 的人收看广告。与去年加密货币公司成群结队地共享这个舞台，导致该事件被称为“加密货币杯”不同，2023 年将看不到任何一个。Evans 被引述说， “当天该类别的代表人数为零。” Evans 说，值得注意的是，有两家加密货币广告商的广告“已预订并完成”，而另外两家则“在一码线上”。然而，FTX 交易所的破产结束了这一切。交易没有完成。加密货币领域中的事件还有另一个显着影响。Evans 说，虽然大多数超级碗广告的售卖时间比往常早得多，其中 90% 以上的广告在夏季结束时售完，但其余广告的售卖速度较慢。老牌广告商购买了主要位置，其余部分受到“加密货币领域的内爆以及广告商对全球经济的普遍担忧”之影响。为了更详细地说明，根据《体育商业杂志》，Evans 给出了某些超级杯广告销售（例如赛前表演中剩余的广告时段和可能不会出现的加时赛广告时段）比往年慢的三个原因。首先，正如预期的那样，是 FTX 和其他加密货币公司的倒闭，它们早先购买了几个位置，但后来退出了。 “事实上，FTX 已经承诺使用一个 […]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,8],"tags":[],"editors":[],"sponsored_companies":[],"class_list":["post-104519","post","type-post","status-publish","format-standard","hentry","category-news","category-altcoin-news"],"acf":[],"yoast_head":"\n\u4eca\u5e74\u7f8e\u5f0f\u8db3\u7403\u8d85\u7ea7\u676f (the Super Bowl) \u671f\u95f4\u5c06\u4e0d\u4f1a\u6709\u52a0\u5bc6\u8d27\u5e01\u5e7f\u544a \u2014 \u8fd9\u5c31\u662f\u539f\u56e0\u6240\u5728<\/title>\n<meta name=\"description\" content=\"美国年度最大的体育赛事超级杯 (the Super Bowl)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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