{"id":157969,"date":"2024-09-27T12:25:43","date_gmt":"2024-09-27T12:25:43","guid":{"rendered":"https:\/\/ar.cryptonews.com\/news\/dubais-vara-updates-marketing-regs-and-launches-new-guidance-for-vasps\/"},"modified":"2024-09-27T12:25:43","modified_gmt":"2024-09-27T12:25:43","slug":"dubais-vara-updates-marketing-regs-and-launches-new-guidance-for-vasps","status":"publish","type":"post","link":"https:\/\/cryptonews.com\/ar\/news\/dubais-vara-updates-marketing-regs-and-launches-new-guidance-for-vasps\/","title":{"rendered":"\u0633\u0644\u0637\u0629 \u062f\u0628\u064a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0644\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 (VARA) \u062a\u062d\u062f\u0651\u062b \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u0646\u0627\u0638\u0645\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0637\u0644\u0642 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u0645\u0648\u0641\u0631\u064a \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 (VASPs)"},"content":{"rendered":"

تحديث القوانين التنظيمية أتى بهدف منع انتشار المعلومات المضللة وحماية مصالح المستهلكين.<\/p>

\"ظلال<\/figure><\/div>

أعلنت سلطة دبي التنظيمية للأصول الافتراضية (VARA)<\/a> قيامها بتحديث القوانين الناظمة للتسويق ضمن مساعيها الأشمل لتنظيم أنشطة موفري خدمات الأصول الافتراضية (VASPs) العاملين في الإمارات العربية المتحدة، على أن تدخل القوانين الجديدة حيّز التنفيذ مطلع تشرين الأول\/أكتوبر.<\/p>

وتتسم القوانين المُحدَّثة بصرامتها، إذ تسعى لتجنّب التعرض “لمعلوماتٍ مضللةٍ” وزيادة الشفافية وحماية المستهلكين ضمن أنشطة التسويق الخاصّة بقطاع الأصول الافتراضية سريع النموّ في دبي، وترتكز هذه التحديثات على “وثيقة الإرشادات التسويقية<\/a>” الجديدة لـ VARA، والتي توفر توجيهاتٍ لموفري خدمات الأصول الافتراضية (VASPs) ممّن يقومون بالتسويق لخدماتهم داخل المنطقة. وأوضحت VARA أن هذه الوثيقة مصمّمةٌ لمساعدة موفري هذه الخدمات على الالتزام بالقوانين التنظيمية والتأكد من أن جهودهم التسويقية تلبّي أعلى معايير الدقة والمصداقية والشفافية.<\/p>

القوانين المحدّثة تشمل جميع الشركات التي تسوّق للأصول الافتراضية في الإمارات العربية المتحدة<\/strong><\/strong><\/h2><\/span>

تهدف القوانين المُحدَّثة إلى منع انتشار المعلومات المضللة وإعطاء الأولوية لحماية مصالح المستهلكين، وتنطبق على جميع الجهات الفاعلة في مجال تسويق الأصول الافتراضية والأنشطة المرتبطة بها في دبي بغض النظر عن حصولها على ترخيص VARA؛ أي أنَّ الجهات المرخّصة وغير المرخّصة تخضع لقوانين التسويق ذاتها، ما يضمن اتساق المعايير عبر القطاع بأكمله.<\/p>

وتغطي هذه القوانين جوانب مختلفةً من المراسلات التسويقية، بما فيها الاستخدام السليم للغة وضرورة تقديم إخلاء مسؤوليةٍ كاملٍ وواضح لضمان إخطار المستهلكين بالمخاطر والفرص المرتبطة بالأصول الافتراضية؛ كما صرَّحت VARA بأن التسويق بمصداقيةٍ يُعَد مبدأ أساسياً لضمان أنّ الإعلان في هذا المجال لا يُعَد قانونياً فحسب، وإنما يوفر أيضاً عاملي الشفافية والنزاهة للمستثمرين والمستخدمين المُحتملين.<\/p>

غرامات باهظة<\/strong><\/strong><\/h2><\/span>

يترتب على مخالفة قوانين التسويق الجديدة أو انتهاكها غراماتٌ ضخمةٌ تصل إلى 10 ملايين درهم إماراتي (أي 2.7 مليون دولار).<\/p>

\"جدول<\/figure>

وعلّق ماثيو وايت (Matthew White) -المدير التنفيذي لـ VARA- على تحديث القوانين بقوله: “بصفتها أولى الهيئات التنظيمية المستقلة عالمياً للأصول الافتراضية، تلتزم VARA بتوفير ساحةٍ تنظيميةٍ لا تحمي المستهلكين وحدهم، وإنما تدعم أيضاً ازدهار قطاع الأصول الافتراضية وابتكاراته …، فهذه القوانين المُحدَّثة والوثيقة الإرشادية الجديدة تعكسان التزامنا بالحفاظ على مكانة دبي الرائدة عالمياً ضمن أنظمة التمويل الرقمية، ونرى أن توفير إرشاداتٍ واضحةٍ وقابلةٍ للتنفيذ يُمكّننا من مساعدة موفري خدمات الأصول الافتراضية على تقديم خدماتهم بمسؤوليةٍ تامة، مع تعزيز الثقة والشفافية في السوق”.<\/p>

من جهةٍ أخرى، أشاد مدير بينانس (Binance) التنفيذي -ريتشارد تنج (Richard Teng)- بإمارة دبي ونهجها التنظيمي للأصول الرقمية خلال مناقشة عامة ضمن فعاليات مؤتمر أسبوع كوريا للبلوكتشين (KBW2024)؛<\/a> ونوّه خلال حديثه عن منطقة الشرق الأوسط بالأساليب التنظيمية المبتكرة التي تتبعها حكوماتٌ مثل أبو ظبي والبحرين ودبي، وأشاد بإنشاء دبي لسلطة VARA المخصّصة فقط للإشراف على قطاع الكريبتو.<\/p>

تابعونا عبر Google News من هنا<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

تحديث القوانين التنظيمية أتى بهدف منع انتشار المعلومات المضللة وحماية مصالح المستهلكين.أعلنت سلطة دبي التنظيمية للأصول الافتراضية (VARA) قيامها بتحديث القوانين الناظمة للتسويق ضمن مساعيها الأشمل لتنظيم أنشطة موفري خدمات الأصول الافتراضية (VASPs) العاملين في الإمارات العربية المتحدة، على أن تدخل القوانين الجديدة حيّز التنفيذ مطلع تشرين الأول\/أكتوبر.وتتسم القوانين المُحدَّثة بصرامتها، إذ تسعى لتجنّب التعرض […]<\/p>\n","protected":false},"author":175,"featured_media":157970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"editors":[686],"sponsored_companies":[],"class_list":["post-157969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","editors-ali-b"],"acf":[],"yoast_head":"\n‫\u0633\u0644\u0637\u0629 \u062f\u0628\u064a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0644\u0644\u0623\u0635\u0648\u0644 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